Branding Your Small Business in 5 Steps on Twitter
There are 5 basic steps to effectively branding your small business on Twitter. Create a custom Twitter background, attract followers, build your base, interact with the community and make your sales pitch. This is not an overnight process but with a customer base 50% of which have a college degree and earn $60,000 plus each year is worth the slow cultivation.
Step One Your Custom Twitter Background: Unique to Twitter is the background feature its a free billboard for you to promote yourself or your business. Designs can be an extension of promoting your product, existing website or be an effective online business card with contact details. The background template is not a static display. It can be edited to attract or inform followers about new products, services, or an Internet Site.
(2) Attracting Followers: It is after all about who is following you on Twitter and by extension those who follow your followers. In the beginning tweeting famous quotes, music, humorous videos and news is an effective tool to attract followers.
Build Your Base: A recent poll showed your base will not be successfully built with a hard sell approach. A survey of twitterers revealed 42% of respondents said they unfollowed other twitterers because they were tired of watching them self promote with links and no interaction. A promising way to build follower numbers is by individually following those who follow your followers. It is likely your base will have a following with a mutually like of the same interests and topics.
(4) Interact with the Community: This is not a time for the sales pitch you are cultivating a client base. Tweeting information about subjects that potential customers might find of interest is the perfect introduction to your business. If you sell tackle tweet the latest fishing contest winner or chocolatiers could post news links to health benefits of chocolate.
Making Your Sales Pitch: Their curiosity has been piqued and now you can test a few sales tweets. It will be important to monitor the rise or fall in follower levels after each tweet and adjust content accordingly. You can use humor to pitch your product causing your message to be retweeted and sending to those not currently following you.
Create, attract, build, connect and sell are all the tools you need to successfully advertise your Twitter identity. Simple steps that will ensure you are building a permanent base of repeat customers.
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Tags: B, branding, i, internet promotion, internet;business, m, micro-blogging, o, s, site promotion, small business, social media, t, tweeting, twitter, twitter branding, Twitter Design, twitter promotion, v, Viral Marketing, viral;marketing, w