Before you get one of those quick do it yourself websites on the internet, you might want to think about a few questions.

1. Are you able to invest the time to learn how to build your own website?

2. Will you be able to put in the time to actually build your new website?

3. Do you know how to make your website successful and what your web visitors will want?

4. Have you determined a clear picture of what you want your website to do for you and your business?

I know, I’m asking a lot of questions when all you want to do is get a website. It shouldn’t be that hard. Right?

Hey before you fork over the cash to an expensive web guy, or you jump into one of the quickie web building solutions, you might want to spend a little time on these questions.

So let’s look at each of them:

1. Do you have a quantifiable goal of what you expect your website to achieve? Like all other means of advertisement, it’s always prudent to determine what your expectations are before engaging in a marketing campaign. I advise my clients to figure out what Return On Investment they should expect from their website to call it a success. If they can’t come up with a better reason other than they’ve been told that they should be on the internet, I usually recommend that they give it a little more thought before we move forward.

2. Can you invest the time it will take to learn how to build a website? It doesn’t matter how simple the web building software, there will be a learning curve to using it. There’s also a lot more to know about besides just creating pretty pages. I could tell you about several business owners who wished that they had hired a professional web designer when they figured out that their web building time had taken them away from their business building time, and then, only to find out that the new website was a waste of time in terms of productivity results.

3. So learning to build a website sounds like fun. But you still need the time to actually do it. Can you afford that?

4. Do you understand how to get web visitors to your website? This is where a lot of “Offline Business Owners” get it all wrong. If you build it they will come? Not usually. Although the Internet provides small businesses with a terrific marketing venue, BUT unless you know a little about SEO, and how to get web traffic to your website, no one will find you online.Whatever you want to accomplish on line, you’re going to need a steady flow of targeted traffic. Visitors who are interested in your product or service. That doesn’t happen by luck. It takes some knowledge, anda bit of work. Some will tell you that there are tremendous magic tools you can buy to get web traffic. Others will be happy to take your money to show you the latest tricks to get your website to the topof the search engine listings. There’s a lot of really good information on the Internet related to this topic, but there’s also a lot of bad. The challenge is deciding which is which.

Here’s a quick list to start;

1. Develop some quantifiable goals that you want to achieve with your website.

2. You need a budget. Whether you’re going the do it yourself route, or hiring a pro web guy, it will cost money.

3. Decide that you’re going to at least talk with a professional. I would advise that you hire a web guy who will show you his results from good SEO practice for other clients. If you decide to do your own site, a pro will help you to avoid the critical mistakes that many do it yourselfers make.

4. The lowest price might not be the best deal! Make sure that the web guy you hire knows what he’s doing and is prepared to give you what you want and need. Otherwise you may end up having to pay someone else to fix up the mistakes. I wish you much success with your web design, and hope these tips will help you save some time and money.

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