Posts Tagged ‘w’
Generate Website Traffic Or Become Extinct
Posted by Gill A Taylor in Traffic Generation on August 20th, 2009
There is nothing, nothing more important to your business then to generate website traffic. People who get focused traffic to their websites are people who make money online. Without it your business is dead. As simple as that.
Here are 2 example websites: Stacy created a very esthetically pleasing, that means pretty, website and spend a lot of time trying to add pictures and to get her site as user friendly as possible. The question is will Stacy generate website traffic? Well she might, over time, with effort, make a few sales.
Now let’s look at Dave’s website. He set up a basic webpage with some basic, and useful, information on his product. However Dave spends the majority of his efforts solely to generate website traffic. Will Dave strike it rich? I’m betting he will, and he’ll do it much quicker than our first lady friend example.
Online traffic does not just waltz onto your site the moment you open up for business. And that is maybe the number one reason newbies give up or don’t succeed. They never learned how to generate website traffic and then leave it up to chance or luck. We have all heard of the great stories of a new idea or product marketing itself, but in the real world we have to work a little for our caviar.
If you put aside a little time every day or week to start learning what you need to know and then start incorporating that you will strike gold eventually. Remember that even the big boys had to start somewhere and if you get a decent course or join a renowned mentorship program you will be able to generate website traffic at will eventually. So do your business a favour and start today rather than some time in the vague future.
Tips for Writing an Ezine Article
Posted by Steve Jackson in Copywriting on August 15th, 2009
We understand that you would like to start writing ezine articles. There are many reasons as to why you may want to write articles. One of them could be for money, which is a very good reason. However, in order to be successful, you need to have the desire, want and craving to write high quality articles. You should view writing as something fun to do. While I view writing as my job, I also view it as being fun at the same time. Before you just jump in and start writing, you need to know how to write an article. If you do not know how to write, then you could start off by giving yourself a bad name to clients, which is no good. Continue reading this article for seven steps you need to follow for being successful at writing content, let’s look at how to write an ezine article.
Step number one - You need to first figure out what the purpose for writing these articles is. Write this purpose out and then start outlining the article. Yes, in the beginning, you need to outline your article on a piece of paper until you get used to writing those articles out of your mind. I personally write ezine articles straight out of my mind, it’s something you learn with practice. You too could have this gift, if you follow these directions. The outline you write will allow you to give useful information to your reader. I admit, as you write, new things will pop in your mind, so feel free to jot those down on that paper as well.
Step number two - It’s not a good idea to beat around the bush when writing an ezine article, your readers don’t want to read a load of fluff and padding, they are after solid information. So keep it short, concise and to the point.
Step number three - What market are you targeting? If you plan on targeting a market of younger people, then you will obviously have to understand their culture in order to target them. As an example, if you are targeting younger people, then writing about the Beatles would not be very appropriate. Instead, if you are writing in the music category and trying to target younger people, you need to write about Hannah Montana, Avril Lavigne, Evanescence and all of those other younger generation bands. Make sure you provide what your target market wants.
Step number four - Everyone would like to have fast results and you should try to share some secrets with your reader. If you do this and you meet all of their demands, then they will keep coming back to you.
Step number five - This is an important step as it involves setting yourself apart from everyone else. You should not write on common topics such as cooking, sports, fitness and food. You may want to write about those topics that are more in demand such as finance, business and other technical topics. You should do your research and have good knowledge on any subject before you write about it.
Step number six - You need to develop your writing skills, this will come with practice and is a technique that can be learned. Look at the ezine articles other people have written, very soon you will get a feel for the method and style you should be using.
Step number seven - Here we are, at the last tip already. This is the important tip, because it involves your reputation. You need to establish a reputation by writing a large number of articles within your niche, this will help to establish you as an expert within your field. Now that you know how to write an ezine article, it is time to get started.
Get Website Traffic -Demand The Best
Blogging can be a fantastic way to get more traffic charging full speed to your website.
The good news is that setting up a Blog for your website is surprisingly easy but there are a few caveats and things you need to change to ensure your blog is setup correctly to get maximum exposure in the search engines.
Before we start discussing what you should and should not do with Blogs, let’s take one step back and define what a Blog is.
A Blog can be thought of as a simple, public online diary where you can write entries (posts) into the diary.
Being public, the posts can be viewed by anyone who happens to surf by your site, and hopefully you have heaps of people reading each post you make, and contributing to your Blog in the form of adding comments, looking at relevant links you add to your blog, watching audio and video, and hopefully linking to your blog from their website, if they have one.
What is particularly attractive about Blogs, is that the entire process of Blogging is very simple to do, mainly due to the great quality of Blog software available that you can install on your website.
Decent Blogging software provides all the functionality you need, the management of posts by yourself (and others), the categorization of posts (something that is essential) and even the process of telling other blogging websites every time you make a new post automatically.
Automatically telling other sites about your posts is a huge plus since it’s getting known on the Internet, without the need for you to be having to manually “submit” your blog in order for people to find out about it.
Now in my opinion, one of the most important things to ensure is that you don’t just use the Blog as a sales page (I recommend you leave the selling of your products and services to your actual sales page on your website).
Obviously you will want to talk about your products and services, and the benefits visitors will get in using them, but I believe it’s important not to have an all out sales pitch, as that will tend to turn off visitors who may be seeing your message for the first time. I also recommend you talk about non-business stuff, information about you, the person, what you like and dislike, things you have found of interest on the Internet, etc.
When considering finding out more about search engine marketing; it pays to visit professionals to help you achieve the best and most rapid results.
When people read these personal posts, they get to know the real you, and form a relationship with a “real person” and not a nameless website, and this can only assist you in future sales with these people.
A Blog also allows (and in fact encourages) participation by visitors, who can post responses to your entries, and this is often a great way to stimulate interesting conversations. Good Blogging software will allow you to remove spam responses (where visitors or programs “write” messages directing people to their site) as well as to moderate conversations that are in appropriate or off-topic.One of the best reasons to use Blogs is to help you rank highly in the search engines. The search engines love Blogs, provided they are providing relevant and quality content.
To give you an idea of how important search engines see Blogs, Google bought one of the largest Blogging sites out there (blogger.com). Having a focused relevant site with interesting and useful content can only help you in your journey to find true search engine love.
If you have read any of the other articles on this website, you’ve probably gathered that I preach relevant useful content. Blogs are no different than other web traffic techniques, you need to ensure it’s relevant, and ensure your separate your posts into logical categories.
For example if you have a website about software development, you may make posts discussing programming generally, other posts about training for software developers, and more posts about a specific computer language like Java.
It’s vitally important that you don’t just lump all posts together for a number of reasons. Firstly, people coming to your Blog may have a specific interest in some of your posts (training for example) and may find it hard and frustrating to easily find all posts you have written on training if you have not clearly defined categories (and allowed posts to be searched/sorted by these categories).
Likewise the search engines may view your Blog as less relevant if you lump all your posts together than another Blog elsewhere that has posts clearly defined in categories. Search engines definitely prefer categorization of information and reward websites that categorise correctly with high search engine rankings.
The most popular open source blogging package is wordpress. Check that out online.
Wordpress is a free blogging package (yes nothing to pay!), and is extremely flexible and easy to use without sacrificing anything in power or flexibility. I use this package and can fully recommend you do as well.
Because of its popularity many Web host’s have it available for installation on their websites for you with “one-click” installs.
Site Traffic - A Users Approach
Posted by Rob M Hillman in SEO on August 15th, 2009
There is one fundamental, but not very obvious fact about improving your business and advertising on line. The difference can really be compared with the difference between life and death. Here it is, getting on line you cannot be reactive in your promotions, you simply must be proactive. What I mean is that you cannot put up a site, sit back, relax and wait for it to produce your profits, as it would have been with outdoor adverts or TV ads. It won’t work this way.
So we have decided that we need to be proactive to get traffic to our site. It doesn’t matter how good our site looks and how much it has to offer, unless we send a steady stream of visitors to our site it just wont make us any money. It will look good yes, but we want it to earn for us as well.
There are dozens of ways to get site traffic, but some ways, even though they are well trodden, still bear up in their efficiency. Keyword marketing is one of them, for example. You get site traffic by carefully selecting the subject, niche and keywords for your web site. Later on these keywords will serve as the paths for search engines for leading the visitors to your website, which would show in relevant search results and satisfy people’s need in information, products or services.
If you do a basic search on the net yourself, you will find heaps of tools available that will help you find the good keyword phrases you need. The keywords can be long tail keywords or even primary keywords. By inserting these keywords into your site, the search engines can find them and help you get more site traffic.
Another good idea for selecting the best keywords is spying on your major competitors. You may do your own little research and find out which keywords are used by them or resort to special tools, which allow you to simplify the task and spy on your competitors for you.
Once you have found a good source of keywords to use, the next step is to use them properly on your website so that the search engine robots and web crawlers can properly index your site. There is a certain way these keywords must be presented on your site.
Your good keywords should be inserted into the structure of your website, normally in Meta Tags. Once the search engine robots come and visit your website,they will look for these Meta Tags and see if they look ok. If all is ok, then they will go back and report to the search engine that your site is now suitable to be indexed with them.
Of course, this is just one of the first steps you make on your way to site promoting, but this is what I call being proactive. You do the job not waiting and depending on others to be at the root of your success and to get site traffic for you. You make the efforts, you invest and you win.
Why is Adsense Essential?
Posted by Annabelle Thompson in Google Adsense on August 14th, 2009
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
When you use adsense you do not even need to focus any time or effort on tracking these customers and the clicks that may occur. Google does it for you! Google tracks everything from your impressions to your clicks and creates easy to understand reports for you to view and analyze whenever you are ready.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.