Posts Tagged ‘social media’

Social Media Marketing and Twitter

Twitter, Myspace, Facebook and Youtube can all be great social networking tools for instant communication, but they were not set up specifically as a marketing resource, so there are a few things missing in these services when viewed from a marketing perspective. First up, most busy social media users follow hundreds, thousands or tens of thousands of people, depending on the social network. For example tweets are coming in mass all day long. These scroll by, so most users only see those tweets that go by while they are actively using Twitter, other than those directly to them or private Direct Messages and with all the auto-Direct Messages being slung around, many do not even check their D.M.s very often.

Through mistakes or due to technology hick ups, people often end up no longer following some of those daily messages or tweets they really do wish to see. So even if they like what you say on your social network messages, they may suddenly no longer be receiving your messaages.

If they are not using a system such as the advanced Twitter Friend Adder 3.0 system they are probably not getting great results and their time on Twitter or any social network will be less than productive, if not end completely. For example Twitter is saturated with accounts that have been abandoned, and if any of those people had been following you then you just lost your direct connection to them.

Marketing on Social Networks is true headline marketing. You either capture their attention and motivate them to click your link in a paragraph, or your message misses the mark. Even the worlds best sales copy cant always manage that with just a headline - even David Ogilvy relied on a headline coupled with a great photo to hook people into his advertising.

Even if you become the most successful advanced social media marketer and people click your every link, you have not had a chance to sell them before they see the products or services you’re promoting. Think of it this way, they have gone straight from the social environment of Twitter to an Internet marketing sales page, and that can be a jarring transition since the head space of the two is so different.

The advantage of an opt in page and email list is the headline on your newsletter just needs to get the e-mail opened. An e-mail that sits in their in-box until they are ready to review it. Did you know a persons inbox is the most visited place on the internet? You have got that entire e-mail to sell them on the product or service you are promoting, and can even give them a few alternative items to check out. And as long as they are on your list, it does not matter whether or when they go to there social network page. And a NewF5 newsletter issue followed with 3 or 4 reminder messages through your social network can be a powerful combination for those who ARE still using that social network actively.

So we know why you want your Myspace, Twitter, Facebook and Youtube friends on your email lists - so now lets look at the best way to get them on that email list. Start with the fact that we are dealing with social networking platforms, and all that is involved is about the mind set of users when they interact with it. For example, even if you are following the Advanced Twitter Friend Adder 3.0 System to keep your following tightly targeted in your niche, its still not a true sales environment, but at least you know what your followers area of interest is and what they expect from you.

There are certain truths common to almost everyone everywhere. There are certain things that break through whatever they are thinking about and say Hey - Look At Me! Traffic accidents, fights, parades, beautiful people and anything that is FREE! Even if its not something they would use, people still tend to check out anything that pops onto their radar as a free gift. See where Im going with this? Say you were going to sell me a Toshiba XS 300 camera - am I more likely to respond to a tweet like: Buy your Toshiba XS 300 here - sales link Great prices! or one that says: Free report shows 12 reasons you should choose the Toshiba XS 300 over others - sales link/free-report/ The first one I might check out if I was already planning on getting a Toshiba right now - but the second one would get me to download the report even if it was just a someday thought to get the camera. Wow! I hit your squeeze page, join your list and get my report - thank you very much! You gave me helpful information for free on a topic I am very interested in. Of course I will read the first few e-mails you send me, and if they are well done, keep on reading them. I have identified myself as a prospect, now its up to you to warm me up and sell me the camera. Which you now can do on auto pilot, since I am on your list.

If you have used an automate social media friend adder tool to build a targeted following of thousands, you should see sign ups starting to trickle in from the first or second time you tweet your free offers. Alternate the two, sending each a few times a day and watch your followers pick up your reports and add themselves to your lists! Do not focus too much on this, it should not be your only form of list-building, nor should these be your only tweet messages - remember to re-tweet great posts from those you follow, as well as getting your own tweets in too. Remember too that you can have more than one free offer for each product, and more than one twitter account, the possibilities are limitless.

The new advanced Twitter Friend Adder 3.0 by Tweet Later, totally automates gathering followers on Twitter. Combined with a complete capture page system like Online Marketing 3.0’s capture pages and you have an automated lead generator. You can now take your free time and duplicate this system for all social networks. It is amazing what this can do for your business.

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Lawyer Marketing: How to Leverage Social Media to Get Exposure for Your Blog

If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.

Advertising for lawyers with social media: I want quick results please.

I like the thought of a quick, easy return as much as the next person. However, this approach does not lend itself to long term success when lawyer marketing with social media. An occasional comment or status update will never offer the substance of a good blog post. Sharing your blog material through Facebook, Twitter, and other social media sites is a great way to enter the conversation.

If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.

Writing a blog and posting frequently will provide you with two advantages in social media communities:

1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.

2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.

The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.

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Smart Tips To Improve Your Business Using Twitter

Twitter is a social media website you can use for free. This can help you stay in touch with your friends or you can use it to improve your online business. The best you can do is to have a separate account for your friends and another one for promoting your products or services.

A very important thing you must know is that only the people following you can see what you are writing. Your goal should be to have a really long list of followers. The only way to achieve this is by building a good online reputation. If in the past people complained about your business you might discover that your online credibility is affected.

On other social media sites you can write articles but here you can only post short messages. Remember that you can only use 140 characters. Do your best to create good quality posts. This is your only chance to make people curious about your business. It’s possible to post a link in your posts too. If people are interested they can check your links.

Try to post messages at least a few days a week. By staying active you will succeed to attract more traffic and clients to your website. If you get questions from the other members you should reply as fast as possible. This will prove that you can be trusted. People will have more confidence to purchase your products. Use the private message feature to send answers or questions to your clients.

Make a list with all your clients and try to stay in touch with them. You can use this social media website to send them news and messages. Send them also a thank you message every time they buy a product. This will encourage them to visit again your website and to buy more products. They can also recommend your services to their friends. This is the best method to improve your sells.

If you have a new product or a special price you should post a new message. Choose your words carefully. They need to sound professional and to make people curious to check for more details. This will not be an easy task because you have to deliver your message using only a few words.

This can be a perfect way to communicate with other business people. They can give you great tips for improving your income. Use this opportunity and you should also share your experience with them. If you are a beginner don’t be scared to ask whatever you want to know. This is the way you learn new methods to earn money.

If you have patience you will see some great results from Twitter. Advertising is essential for getting more exposure. This is free of charge and you should take advantage of it. If you follow some tips to use Twitter you will earn more money than you can imagine. This social website will help you to become the best.

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Every Modern Businessperson Must Know About Internet Marketing, Online Marketing

In case you make enquiries from various sources about what internet marketing, online marketing is you will be surprised at the number of varied responses you will get. Quite simply, the face of internet-related marketing has changed from the time when it first began and when it meant just opening up a website or placing banner ads on as many sites as was possible. Today, internet-based marketing is more evolved and involves various things including selling marketing programs and in the process making considerable amount of money.

In fact, Internet marketing, online marketing have evolved into a wider activity as companies have now found it possible to use the best online based marketing methods which in turn have helped to dramatically increase their sales. It is therefore not surprising to learn that today, companies are creating their marketing strategies to specifically deal with use of marketing through use of the internet which today is a very important component of every modern company’s marketing plans. In fact, for certain kinds of Internet businesses, internet-based marketing is their sole marketing option.

It pays therefore to understand more about what kinds of objectives such form of marketing must strive to attain. It can involve being better at communicating messages promoting the company and it can mean doing research and it also means online selling of services or products and of course it includes online advertising as well.

There are several components involved in every Internet-based marketing plan including having to start with a website and then following that up with good (SEM) Search Engine Marketing and it also means making use of email marketing campaigns. In addition, marketing through the internet also involves using banner advertisements as well as creating online press releases and doing article marketing.

The best way to succeed with marketing via the online space is through developing and running your website which will help even if you are only running a business that caters to a local audience.

There no doubts the fact that unless you use a website you will not be able to grow your business and even a home business will profit from using a website which helps to provide greater exposure to your business and its products and services.

The internet today is revolutionizing the way that businesses (including home businesses) are being run and so to succeed in this environment it is necessary to learn more about marketing through use of the internet and so you must make Internet oriented marketing a central feature of your overall business action plan as well as part of your company’s marketing strategy.

Online internet marketing and especially SEO are becoming a core marketing component for most businesses.

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Hoteliers and TripAdvisor: Take Advantage of the Owner Center

Florence historical train station Stazione Leopolda , now turned into a convention center, was the locale for the 2009 edition of the Buy Tourism Online Tradeshow (16-17 November). The B.T.O. is an Italian web 2.0 and online tourism tradeshow which central theme is TOURISM 2.0, the phenomenon that is radically changing the dynamics of supply and demand in the entire range of tourist accommodation.

Various speakers introduced the different aspects related to Web 2.0 and social networking in the hotel industry. One of the most attention-grabbing speeches was delivered by Roberto Frua of TripAdvisor(c). The central point of Frua’s address was how social media, and most of all TripAdvisor(c), can help hoteliers in their marketing plan.

Consumer-based internet content, also known as Web 2.0, is a reality and it is dominant in the tourism industry. TripAdvisor(c), with its over 30 million traveler reviews, is a very important tool that helps monitor what it is being said about your property and take action. Monitoring and reacting to your hotel’s reviews are critical in modern hotel business. Especially if the review is a negative one, the hotelier should first of all be aware of it and then come up with a suitable response. In order to smooth the progress of this task, Tripadvisor(c) has launched the Owner Center to help management teams from hotels, restaurants and attractions manage and optimize their properties’ presence on the web site.

Through the Owner Center hoteliers log in and are able to provide and update details about their hotels and most of all keep track of their reviews and respond in a timely manner. It really helps to save time on a very time consuming chore. Managers can check their performance on the customer satisfaction index, but also keep an eye on how their direct competitors are doing.

Today TripAdvisor(c) is one of the best ways for hoteliers to engage with their past and future guests. The Web 2.0 revolution is that consumers have their say and what they think about your property is visible to the entire online community. It is a blunder to disregard this reality that may hurt the hotel standing and image in the World Wide Web. Be it by means of the useful Owner Center or not, it is indeed worthwhile to observe what is being expressed about your property in TripAdvisor(c) and reply: The first move to being part of any online community is to listen to the conversation, and then to join in.

Stefano Maranzana is PR Director for EPOQUE HOTELS, and AVANTGARDE HOTELS

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