Posts Tagged ‘small business website’
Local Utah Marketing Squeeze Page
Posted by Christopher Anderson in SEO on April 19th, 2010
Creating a website alone doesn’t really mean you are going to be more successful in Utah marketing. One key element most companies miss is they fail to create and effective opt-in box to tract and capture visitors.
Most people hate receiving unsolicited emails especially when it is marketing and selling products they have no use for. But more than that, sending unsolicited emails to people who may not welcome them is not only contrary to the proper Internet ethics, but is also a waste of time for both the sender and the receiver.
The best way to make sure you are sending the right people the right information is through an opt-in list. These are people that want to learn more about your products and services and have agreed to subscribe to your marketing efforts. There are many ways to create a list and we will cover a few.
Create A Squeeze Page
Its important to know that creating a website for your company is only the first step to successfully engage in Utah marketing. What is equally important is creating a squeeze page. Whats a squeeze page? Its the first page your visitors will see when they click on an offer or respond to an ad.
The squeeze page is an important part in your Utah marketing strategy. It is that page which will lure future customers to sign up and give you their contact details willingly. The best way to get as many people to sign up in your squeeze page is to show them what is in store for them, if ever they decide to opt in.
A really simple, effective page will have an attention-grabbing headlong and a simple offer. More importantly, this page must content an opt-in box for the visitor to enter their contact information. You can gather whatever information you want, just keep it simple.
Don’t spend too much time or money in design and layout and keep to the basics. Remember its the offer and the benefits of taking action is what will encourage your visitors to sign up. Tell them what is in store for them and what they will enjoy once they will sign up. Be sure to make your offer more valuable to the prospect than their contact information.
The process is often an overlooked part of the offer. Make sure you keep it short and to the point. The faster and easier it is to complete the offer, the more people it will convert. If you are addressing a particular need, quickly identify the benefits they will receive once they take action.
Put away your sales hat. The purpose of this page is not to sell them to your product or service. This page is designed to create a list of those who are interested in what you have to offer, and to fulfill on the benefits they will receive by providing you with their information.
The squeeze page is also known as an opt-in page or lead capture page. But whatever you call that page, don’t forget that it is an important Utah marketing tool with a view of getting a site visitor to join your list.
Want to find out more about Local Utah Marketing, then visit Macro Marketing Solutions to get a FREE site evaluation on local marketing and your websites keywords, traffic, ranking and more.
Web Design: Critical Mistakes You Must Avoid
Posted by Murray McFadgen in SEO on February 8th, 2010
Before you get one of those quick do it yourself websites on the internet, you might want to think about a few questions.
1. Are you able to invest the time to learn how to build your own website?
2. Will you be able to put in the time to actually build your new website?
3. Do you know how to make your website successful and what your web visitors will want?
4. Have you determined a clear picture of what you want your website to do for you and your business?
I know, I’m asking a lot of questions when all you want to do is get a website. It shouldn’t be that hard. Right?
Hey before you fork over the cash to an expensive web guy, or you jump into one of the quickie web building solutions, you might want to spend a little time on these questions.
So let’s look at each of them:
1. Do you have a quantifiable goal of what you expect your website to achieve? Like all other means of advertisement, it’s always prudent to determine what your expectations are before engaging in a marketing campaign. I advise my clients to figure out what Return On Investment they should expect from their website to call it a success. If they can’t come up with a better reason other than they’ve been told that they should be on the internet, I usually recommend that they give it a little more thought before we move forward.
2. Can you invest the time it will take to learn how to build a website? It doesn’t matter how simple the web building software, there will be a learning curve to using it. There’s also a lot more to know about besides just creating pretty pages. I could tell you about several business owners who wished that they had hired a professional web designer when they figured out that their web building time had taken them away from their business building time, and then, only to find out that the new website was a waste of time in terms of productivity results.
3. So learning to build a website sounds like fun. But you still need the time to actually do it. Can you afford that?
4. Do you understand how to get web visitors to your website? This is where a lot of “Offline Business Owners” get it all wrong. If you build it they will come? Not usually. Although the Internet provides small businesses with a terrific marketing venue, BUT unless you know a little about SEO, and how to get web traffic to your website, no one will find you online.Whatever you want to accomplish on line, you’re going to need a steady flow of targeted traffic. Visitors who are interested in your product or service. That doesn’t happen by luck. It takes some knowledge, anda bit of work. Some will tell you that there are tremendous magic tools you can buy to get web traffic. Others will be happy to take your money to show you the latest tricks to get your website to the topof the search engine listings. There’s a lot of really good information on the Internet related to this topic, but there’s also a lot of bad. The challenge is deciding which is which.
Here’s a quick list to start;
1. Develop some quantifiable goals that you want to achieve with your website.
2. You need a budget. Whether you’re going the do it yourself route, or hiring a pro web guy, it will cost money.
3. Decide that you’re going to at least talk with a professional. I would advise that you hire a web guy who will show you his results from good SEO practice for other clients. If you decide to do your own site, a pro will help you to avoid the critical mistakes that many do it yourselfers make.
4. The lowest price might not be the best deal! Make sure that the web guy you hire knows what he’s doing and is prepared to give you what you want and need. Otherwise you may end up having to pay someone else to fix up the mistakes. I wish you much success with your web design, and hope these tips will help you save some time and money.
Looking to find the best deal on Website Design, then visit www.yoursite.com to find the best advice on Web Design for you.