Posts Tagged ‘paid search management’
Is Your Paid Search A Profit Or A Loss?
Posted by Alicia Kinder in SEO on September 20th, 2009
Is your paid search making a profit or is a loss. There is great profit in paid search. The question is, are we the ones profiting or the search engines? Their goal is more clicks. The more people click on our ads the more money they make. The real goal should be “fewer clicks, lower cost with more conversions”. Let’s look at some strategies that should make a improve our campaigns.
1. Turn off “Content Network” when you first set up a your campaign. The default setting “on”. The “Content Network” represents most of the loss in paid search. Content Network presents your ads on websites that are using AdSense. If you go to a website and see “Ads by Google”, those ads are coming from Google paid search accounts. The content of the website determine the ads that show up on these sites. Consider the following before turning on the content match. One, the website that is hosting our ad gets paid every time someone clicks on the ad. Secondly, most people who click on these ads are doing research. The great thing about search engine marketing is that you come in contact with individuals who are actively searching for what you have to offer, pay for clicks that come from people in that category.
2. Search Terms. The more general the term, less qualified the lead (generally speaking) and the more the cost. What I try to figure out is what terms would work in order to get my ideal customer to my site.
3. Keyword “types” There are three types of keywords “Broad”, “Phrase” and “Exact”. The rule of thumb that I use is: for single word phrases, use exact match and for search phrases that are two to three words, used “phrase matching”. I am also experimenting with using “exact” matching for these terms as well. The more specific the search term is to what you are offering and who your ideal client is, the more qualified to lead will be. Better a small number of qualified leads than a large number of leads that waste your time and ultimately cost a lot more money.
4. Just a couple thoughts on writing copy for ads. When you write your ads put the following in your “headline” box: keyword: “your main keyword. This will put your keyword phrase into the headline. Your ad should be specific enough to attract only your ideal client (someone who is looking for exactly what you have to offer). Your ad should contain at least one of your “unique selling propositions”. This can be very challenging because of the space limitations. Rule of thumb, find out what your competitors are doing and do something different. For example, if everyone is offering free shipping, use one of your other unique selling propositions.
5. Landing Pages. You need to put a lot of thought to your landing pages. Your landing page has to do one thing, that is, answer the questions are up that the searcher had in mind when he typed in his key words. The searcher type in his search terms because he has a problem, needs a solution and is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see see how great you are. They just don’t care. You must show them that you possess the answers to their needs. Don’t just send them to your home page unless your home page can accomplish the above. Once you connect with your searcher you must have a call to action. It can be a “buy now”, “for more information contact us”, “contact us for a free evaluation” or “free consultation”. You must be very specific and clear about the next steps. Have your “phone number” or “contact us button” on every page.
6. Tracking. Finally, track everything. Paid search is not an exact science. It takes time to set up and optimized your campaigns to get the results that you are looking for. You must monitor your campaigns at least weekly in order to catch market changes. Google, Yahoo and MSN have free tracking tools that work great.
Paid search is a great marketing tool, if used correctly. It can also, as stated earlier; dry up your budget in a heartbeat. It is a lot cheaper to find someone who knows what they are doing and does this day in and day out to help you than it is to lose thousands of dollars trying to figure it out yourself.
Before you start an SEO project, go to Terry Stanfield’s site for information on how to increase website traffic and more ppc management.
Things Your Mama Didn’t Tell You About Video Marketing
Posted by Alicia Kinder in Traffic Generation on April 26th, 2009
Video marketing is an important factor for any business online. It can help you grow your business and achieve the results you are hoping for in your market. Six of the reasons you should consider the use of video marketing efforts includes showing up on the search engines, better site ranking, saving time, cost effective, and much more.
The best solution for any business currently suffering on the World Wide Web today is the investment of video marketing. Listed below are six reasons why you might consider using video marketing for your online business efforts.
1. One of the reasons businesses fail today is because they are not listed under search engine results. Video marketing provides a solution to listing your business with the search engines so the customers will find you.
2. Ranking higher than your competitors in the search engine results is key to beating the competition. In order to achieve the highest ranking possible on the search engines you must take advantage of video marketing to increase website traffic.
3. It can be very time consuming to manage search engine marketing. An excellent solution to free up needed time and use it toward your business goals is by the use of video marketing.
4. The higher an online business’s website ranking is on the World Wide Web, the more credible the site is to the consumers. Video marketing can help your business achieve the best ranking possible by driving more traffic to your online website.
5. A video marketing investment is the most cost effective thing you can do for your online business because of the value. Once you see the success factors associated with video marketing you will realize it is money well spent.
6. It is common for search engines to remove online companies for not following the rules and regulations for online marketing. The right video ad marketing provides the right tools so you are in compliance with the guidelines set forth through the search engines so you are not removed from the search engine results.
There are many reasons to consider investing in video marketing if your business needs improvement with the current efforts online. It is money well spent if your business is currently suffering and there should be no hesitation. The primary ways your business will benefit with video marketing includes better value, increase website traffic, search engine listings, saving time, and much more.
What Expensive Video Production Companies Don’t Want You to Know
Posted by Alicia Kinder in Traffic Generation on April 24th, 2009
Video marketing has forged into the Internet and revolutionized the way people practice their marketing efforts. This means success for many people and a downfall for others. The biggest companies suffering are the expensive video companies because people have realized they can find what they offer elsewhere or even make it themselves.
Video production companies want you to think they are the only ones out there who can provide what you need when it comes to video marketing. There are many things they try hard not to share with the customer so the customer doesn’t go elsewhere. Here are six things that an expensive video production company does not want you to know.
1. Video production companies don’t want you to know about hosting companies who can store these large files online for you. They like to be the holder of videos and charge for making any additional copies being made and more.
2. A video ad marketing campaign requires a good camera to do the job. These cameras are not required or only held by expensive companies but can be rented at local camera shops for a small percentage of what you would pay the company.
3. There are cheap editing packages out there you can find to edit your videos for free or even at a very low cost. Most production companies will tell you their editing software for video marketing is the only software that can be used for the best results in quality and to increase website traffic.
4. They also don’t want you to know that your video is compatible with other platforms and sites. You can make your own videos that will have the same compatibilities as a production company for your video marketing needs.
5. One of the major costs of a video marketing production company is usually the costs of marketing. They do not want you to know about all of the free ways you can market your videos online yourself.
6. The number one thing a video marketing or production company that is expensive does not want you to know is how easy it really is to make your own videos. These companies are suffering now because of all of the people practicing making their own videos and they need as many people who don’t know how to make them not to find out.
There are many reasons why video marketing companies want to withhold information about videos. Many of these businesses have been put out of business with people making their own videos today. The things a business doesn’t want you to know about video ad marketing include how easy it is, camera rentals, cheap editing and marketing, and more.