Posts Tagged ‘internet;business’
Reporting Software for SEO Companies
Posted by George Pearson Shearsmith in SEO on August 20th, 2009
If you have a site online through which you make online transactions, then it is important that you know where you are ranked for your selected keywords. Finding out where you rank is not as easy as you might think, particularly if you have more than one website. If you only have one then you might be able to track it using manual searches, but if you have more than one site, you might try using one of the available rank finding sites online.
The problem with most of these is that they are not very accurate. They either give you results from the UK i.e. Google.com results rather than google.co.uk, or they use a different hub to draw their results from so you have no proper indication of your precise rankings at any given point.
The problem is worsened by Googles limits on the amount of searches that you can make in an hour. The limit is currently 200 in an hour. This is the same as searching four keywords and looking through the rankings up to rank 500. This will become a big problem if you have several websites with several keywords each.
The answer to these problems would be a piece of software that can automatically search through the results on your desired keywords for your specified site, while staying within Googles search limits. The ideal software will also give you information on you competitors sites, traffic reports for individual keywords, number of backlinks etc.
Most software of this nature wont do all this, let alone give you the option to white-label the software and sell it on as your own. Finding software that is accurate and dependable is very difficult, but not impossible. If you are an SEO company, your results will create the outline of your reputation, and your reports to your clients are a very important part of that process. Your clients need to be able to see genuine data that shows how hard you are working for them.
Your Clients will not understand your business as well as you do, so information needs to be provided that will help them to see improvement. Good software should allow this, so you can show your clients their ranking improvements month on month as well as the growth in link volumes which is driving the improvements for their site. Your clients will probably not understand the finite workings of SEO, but by providing some KPIs (Key Performance Indicators) you will enable your relationship with them to grow.
How To Find The Right Affiliate Product To Sell
Finding the right product to promote is essential to succeed with affiliate marketing. There are thousands of affiliate marketing products out there, but not all of them will make you money. Some products are terrible and don’t work as promised. Another product might be fantastic, but its landing page leaves something to desired so visitors are scared away. To succeed with affiliate marketing, you need to find a product that’s proven to make money for its affiliates. Why promote something that nobody is buying?
To find that right product to promote, we’re going to use the Clickbank affiliate network. While there are many good affiliate networks out there, Clickbank is one of the best for beginners. They have an enormous selection of digital products to sell, they always send your checks on time, and it is easy to get accepted into the network. Unlike other networks that make you apply to promote a certain offer, Clickbank lets you promote every offer on their network immediately.
Your first step when choosing a product to promote, is to think about a niche. The best way to do this is to brainstorm and write down five or ten niches you think you would be interested in. When creating your site around a product, you will be spending a lot of time with it, so make sure the topics you write down aren’t something that will bore you to death.
Once you have everything written down, visit the Marketplace section in your Clickbank account. Clickbank has its products separated into categories, so choose an appropriate category and perform a search for each of the topics you have written down earlier. In the search results, you will see a list of affiliate products that best match your search term. Underneath each product description, you will see a list of different metrics.
The key metric to look at, is the gravity score. Gravity basically shows you how many affiliates have made sales with this product recently. If many people are making sales with this product then this says you can probably do well selling this product as well. Usually I try and pick a product with a gravity score over 45. The other thing to look at is the dollars per sale. If you are going to use pay per click marketing to drive traffic to your product, then pick a payout greater than $30 per sale. This allows you to cover your advertising expenses and still make a decent profit.
Using the two criteria mentioned above, jot down the products that satisfy these criteria. Now pick the product that you would be most interested in learning about and selling. You already know that other affiliates are doing well with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step towards making money online.
Site Traffic - A Users Approach
Posted by Rob M Hillman in SEO on August 15th, 2009
There is one fundamental, but not very obvious fact about improving your business and advertising on line. The difference can really be compared with the difference between life and death. Here it is, getting on line you cannot be reactive in your promotions, you simply must be proactive. What I mean is that you cannot put up a site, sit back, relax and wait for it to produce your profits, as it would have been with outdoor adverts or TV ads. It won’t work this way.
So we have decided that we need to be proactive to get traffic to our site. It doesn’t matter how good our site looks and how much it has to offer, unless we send a steady stream of visitors to our site it just wont make us any money. It will look good yes, but we want it to earn for us as well.
There are dozens of ways to get site traffic, but some ways, even though they are well trodden, still bear up in their efficiency. Keyword marketing is one of them, for example. You get site traffic by carefully selecting the subject, niche and keywords for your web site. Later on these keywords will serve as the paths for search engines for leading the visitors to your website, which would show in relevant search results and satisfy people’s need in information, products or services.
If you do a basic search on the net yourself, you will find heaps of tools available that will help you find the good keyword phrases you need. The keywords can be long tail keywords or even primary keywords. By inserting these keywords into your site, the search engines can find them and help you get more site traffic.
Another good idea for selecting the best keywords is spying on your major competitors. You may do your own little research and find out which keywords are used by them or resort to special tools, which allow you to simplify the task and spy on your competitors for you.
Once you have found a good source of keywords to use, the next step is to use them properly on your website so that the search engine robots and web crawlers can properly index your site. There is a certain way these keywords must be presented on your site.
Your good keywords should be inserted into the structure of your website, normally in Meta Tags. Once the search engine robots come and visit your website,they will look for these Meta Tags and see if they look ok. If all is ok, then they will go back and report to the search engine that your site is now suitable to be indexed with them.
Of course, this is just one of the first steps you make on your way to site promoting, but this is what I call being proactive. You do the job not waiting and depending on others to be at the root of your success and to get site traffic for you. You make the efforts, you invest and you win.