Part 2 of 4. Your IP address is like a street address, while your domain name is the name of your business as displayed on a sign. Sometimes you may own the entire building at a given street address. In this case, if a customer travels to your address then they’ll find your business in its own standalone structure. You may also share the same building with other businesses, in which case your address will specify a suite or office number.

Either way, it’s easy for the mail to get where it’s going and visitors never realize that several businesses are hosted on the server. We mention this because many businesses think they need a “dedicated server” when they would be better off on a shared server. Using the office building example, most businesses save money by renting offices rather than the entire building.

Now, each Website is made up by many Webpages which are documents that are suitable for the World Wide Web and can be accessed through a Web browser and displayed on a computer screen. Webpages are usually written in HTML or XHTML format, and may provide navigation to other Webpages via hypertext links.

Therefore, the first step of establishing a business on the Internet is building a Website. Whether this is a new online business or an existing “brick and mortar” business is irrelevant. However, where most businesses make their first mistake is choosing their domain name first. It’s a mistake because the search engines love it when Websites have the main keyword in the domain name. For example, our business is “SEO” and “Web design” hence our domain name “AceSEOWebDesign.com”. The search engines like this because they know, for example, a site like “Cars.com” isn’t going to sell boats.

Also, in some markets, you may be more successful if you represent yourself as a specialist. Say, for instance, that you’re running a business called ?Harriet’s Flower Shop.? Online flower shops are quite common, and your business may struggle to distinguish itself. If you like a specific flower, however, then it may make more sense to market your business as the less competitive ?Harriet’s Orchids.? Then, once your business is thriving, you may consider branching out and selling more flowers online.

However, you must also be careful not to be too tightly focused. In this example, focusing on “pink orchids” might be too narrow as not many people might be looking for them. When choosing your site’s theme, think of yourself like Goldilocks and look for the bed and porridge that’s “just right”.

If having relevant keywords in your domain name is so critical, then how have companies like Ebay, Google, Twitter and Facebook become successes in their respective fields? Quite simply,each of these brands have become entrenched in our modern vocabulary. Google is more than just a company name. It is often used as a verb when discussing searching something online. Twitter, Facebook and other social networking sites have cultivated their brands over many years to become synonymous with their respective markets. While Ebay has a great deal of credibility in its area, it began life as auction.com, changing its domain name when it became a success.

Also, you should know that you can purchase multiple domains and point them to one Website. For example, a client of ours, Matt Moss, is an insurance agent in Jacksonville, Florida. He came to us and said he wanted to have us build a site named “MossInsurance.com”. Well, we told him there are three problems with this domain name:

– By having his last name in it, it’d be very difficult for him to sell his Website to someone else if he ever wanted to. After all, if your last name isn’t “Moss” then having “Moss” in the domain name is a negative. Be sure to check out Parts 1, 3 and 4.

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Part 4 of 4. Once your domain name is chosen and your Web hosting is set up, several Webpages are built and linked together to make up your entire Website. Finally, your site is linked to your domain name so that visitors can type this domain name in a browser and view your Webpages.

Customers view your website in their browsers, accessing the interlinked network of pages, images and other multimedia content you’ve created to market your business. This information, stored at your hosting company, is delivered to the customer via the web servers the host runs on your behalf.

Most of the time, the user agent is a Web browser such as Internet Explorer, Mozilla FireFox, Opera, Netscape, or the program that you used to check out this Webpage. The user agent retrieves content from remote Web servers where the Website is stored and displays it on the visitor’s computer. The visitor can then click on hyperlinks on each Webpage to other Webpages or World Wide Web resources, whose location (including their domain name) is included in the hyperlinks. This is called “browsing” or “surfing” the Web.

To find a Webpage, you can always type the domain name into the address field of your browser such as “ebay.com”. But what if you don’t know the address? Or what if you want to find all Websites on a specific topic? If you don’t know the address then how can you get there?

This problem is addressed by search engines, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. This popularity inspires many webmasters to make them key players in their website marketing campaigns, and inclusion in all of these generates a great deal of free traffic.

Additionally, you should consider how you can use email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems. Email predates the Internet [and was] a crucial tool in creating the Internet.”

Email was quickly extended and became a highly useful tool for the online marketers because it costs nothing to send. Plus, an auto-responder system only costs a few bucks a month and makes it’s very easy to build a list of current or potential clients. When you have a list like this, you can then email them automatically with special offers, send them a newsletter and keep you at the top of their mind.

And maintaining customer mindshare is crucial to your business’s success. Our free weekly newsletter (please sign up if you haven’t already) is sent out to many current and potential clients, each of whom are likely to either recommend us to anyone seeking a web design or SEM company, or to forward it on to anyone interested in same. While 40% of our traffic originates from the three major search engines listed previously, the vast majority comes from links and recommendations generated by others, often due to the regular newsletter’s role in maintaining mindshare. Be sure to check out Parts 1-3.

Since you read all the way through this page and are reading this currently, we know you desire the top Web Search Engines… That’s Ace SEO & Web Design! for Web Search Engines 6092VZBC