Posts Tagged ‘General Marketing’
Is Your Product Profitable?
Posted by George Kristopher in General Marketing on February 15th, 2009
There is nothing more frustrating than building a web site and waiting for people to just “show up.” It’s far worse than watching paint dry. That’s why PPC management is one of the most important parts of the online world.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google’s system is stunning.
But speed can also be a trap. Sometimes people do rash things when they’re in a hurry.
It’s really easy to blow money on PPC management-you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but have no chance of ever wanting to buy something from you. The following question will help make sure you don’t buy the wrong kind of traffic for your web site. Ask this:
How Many People are Looking for this Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can’t bring you as many new customers as you had hoped. Even if that happens, odds are you’ll discover other untapped traffic sources that are less competitive but every bit as profitable.
You can get a quick estimate in a matter of seconds. Overture has a helpful search-term suggestion tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Enter a handful of your main general keywords, and Overture will tell you how many searches its servers got last month for each one.
If you have a company which sells a skin-care product designed to slow the aging process. Let’s imagine you’ve just started and wants to bring more folks to your web site through Google. Where do you start?
The first thing to do is to brainstorm a starter list of possible keywords. You’ve got plenty to work from:
skin beauty acne cosmetics makeup cosmetic surgery dermatology anti-aging wrinkles oils moisturizers
And this is nowhere near complete. But if we run over to Overture’s keyword selector tool and enter these terms to see how many searches they get in a month, here’s what we find out:
skin 7,290 beauty 5,006 acne 1,872 cosmetics 1,862 makeup 1,796 cosmetic surgery 1,736 dermatology 622 anti-aging 503 wrinkles 485 oils 390 moisturizers 120
Notice what’s going on here:
The keyword “skin” got over 60 times as many searches as the bottom term, “moisturizers.” That term may be one of your most valuable players.
When you run your Overture inventory search on any one of these keywords, you’ll invariably get a list of irrelevant terms as well. Those will become your negative keywords.
There is a large number of people who may want skin-care products but who will use different word combinations other than those that are mentioned on the lists we’ve come up with. So for a successful PPC management, we will need to brainstorm for more, and once again search Overture’s tool.
According to Overture, we could conceivably get tens, even hundreds of thousands of US searches in a month on those top keywords.
Do I Have A Profitable Product?
Posted by George Kristopher in General Marketing on February 15th, 2009
There is nothing more frustrating than building a web site and waiting for people to just “show up.” It’s far worse than watching paint dry. That’s why PPC management is one of the most important parts of the online world.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google’s system is stunning.
But speed can also be a trap. Sometimes people do rash things when they’re in a hurry.
It’s very easy to blow money on PPC management-you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but have no chance of ever wanting to buy something from you. The following question will help make sure you don’t buy the wrong kind of traffic for your web site. Ask this:
How Many People are Looking for this Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can’t bring you as many new customers as you had hoped. Even if that happens, odds are you’ll discover other untapped traffic sources that are less competitive but every bit as profitable.
You can get a quick estimate in a matter of seconds. Overture has a helpful search-term suggestion tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Enter a handful of your main general keywords, and Overture will tell you how many searches its servers got last month for each one.
For example, let’s say that you have a company which sells a skin-care product that gurantees to slow down the aging process. Let’s imagine you’ve just started and want to bring more folks to your web site through Google. Where would you begin?
The first thing you need to do is to brainstorm a starter list of possible keywords. You’ve got plenty to work with. Here are a few examples:
skin beauty acne cosmetics makeup cosmetic surgery dermatology anti-aging wrinkles oils moisturizers
And this is nowhere near complete. But if we run over to Overture’s keyword selector tool and enter these terms to see how many searches they get in a month, here’s what we find out:
skin 7,290 beauty 5,006 acne 1,872 cosmetics 1,862 makeup 1,796 cosmetic surgery 1,736 dermatology 622 anti-aging 503 wrinkles 485 oils 390 moisturizers 120
Notice what’s going on here:
The keyword “skin” got over 60 times as many searches as the bottom term, “moisturizers.” That term may just be one of your most valuable players.
When you run your Overture inventory search on any one of these keywords, you’ll invariably get a list of irrelevant terms as well. Those will become your negative keywords.
There’s a huge number of people who may want skin-care products but who’ll use different word combinations than are on the lists we’ve come up with. So for a successful PPC management, we’ll need to brainstorm for more, and then search Overture’s tool again.
So as you can see, according to Overture, we could conceivably get tens, and even up to hundreds of thousands of US searches in a month on those top keywords.
Are Many People Looking For This Product?
Posted by George Kristopher in General Marketing on February 14th, 2009
There’s nothing more frustrating than building a web site and waiting for people to just “show up.” It’s worse than watching paint dry. That’s why PPC management is one of the most important parts of the online world.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google’s system is stunning.
But speed can also be a trap. Sometimes people do rash things when they’re in a hurry.
It’s really easy to blow money on PPC management. For instance, you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but end up never wanting to buy something from you. The following question will help make sure you that you don’t buy the wrong kind of traffic for your web site. Ask yourself this:
How Many People are Looking for this Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can’t bring you as many new customers as you had hoped. Even if that happens, odds are you’ll discover other untapped traffic sources that are less competitive but every bit as profitable.
You can get a quick estimate in a matter of seconds. Overture has a helpful search-term suggestion tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Enter a handful of your main general keywords, and Overture will tell you how many searches its servers got last month for each one.
For example, let’s say that you have a company which sells a skin-care product that gurantees to slow down the aging process. Let’s imagine you’ve just started and want to bring more folks to your web site through Google. Where would you begin?
The first thing you need to do is to brainstorm a starter list of possible keywords. You’ve got plenty to work with. Here are a few examples:
skin beauty acne cosmetics makeup cosmetic surgery dermatology anti-aging wrinkles oils moisturizers
And this is nowhere near complete. But if we run over to Overture’s keyword selector tool and enter these terms to see how many searches they get in a month, here’s what we find out:
skin 7,290 beauty 5,006 acne 1,872 cosmetics 1,862 makeup 1,796 cosmetic surgery 1,736 dermatology 622 anti-aging 503 wrinkles 485 oils 390 moisturizers 120
Notice what’s going on here:
The keyword “skin” got over 60 times as many searches as the bottom term, “moisturizers.” That term may just be one of your most valuable players.
When you run your Overture inventory search on any one of these keywords, you’ll invariably get a list of irrelevant terms as well. Those will become your negative keywords.
There’s a huge number of people who may want skin-care products but who’ll use different word combinations than are on the lists we’ve come up with. So for a successful PPC management, we’ll need to brainstorm for more, and then search Overture’s tool again.
According to Overture, we could conceivably get tens, even hundreds of thousands of US searches in a month on those top keywords.
Adwords Management - Have a USP?
Posted by George Kristopher in General Marketing on February 14th, 2009
It’s time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why exactly they need to buy from you?
After all, this could be the most important part in your AdWords management. Because this is the ingredient in marketing that trumps all others. With this ingredient, everything in marketing gets easy. Without it, people wander around in an aimless stupor for years.
What’s this “thing,” this magic ingredient? It’s having a good answer to the following question:
Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all? What do you have to offer that your competitor’s don’t.
Another way of asking the same question is:
What do you guarantee?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
When your business has a simple yet unmistakable mission, it will stands out in an age of confusing marketing messages and corporate mumbo jumbo. By answering this question you establish your unique selling proposition (USP). This will be a statement of value that’s so clear and focused that it will be almost impossible for your potential customer to misunderstand it.
Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.
WHAT IS A USP?
Your USP is what makes you special. It is that one thing special about you that your customer can’t find anywhere else. It is your Unique Selling Proposition. It is what you bring to the table that no other business tries to do, or possibly even can.
Your USP is about the uniqueness of your product. It’s even more than that. It is the whole reason for why your product is necessary in the first place. It is why your accompanying services are necessary, and why it’s necessary to get the product now rather than later.
A lot of the difficulties people have with Google come not from doing Google AdWords wrong per se, but from a USP that isn’t clear or maybe isn’t even unique in the first place. If you have your USP right up front, everything from the keywords and ads to the price of your product, all that falls into place.
Autopilot Profits Using PPC In Your Affiliate Marketing
Posted by Tom Trotts in General Marketing on February 14th, 2009
PPC is one of the four basic types of Search EngineMarketing. PPC is also one of the most least expensive ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 10 billion dollars a year, was around 8 billion in 2008 and is expected to increase to around 14 billion dollars by the year 2010.
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a particular keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.
How do you make money by using PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has click-through your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.
The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the click-throughs that your visitor will make on the advertisers site. Unlike some programs, you are not paid per sale or action.
PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitors who are not interested in your products or services. The same ones who leave your site and never comes back.
You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted, but you will be able to build your sites recognition as a valuable resource. The visitors who have found what they needed from yor site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.
This kind of affiliate program is also a very easy way for you to generate some more easy money. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertisers bidded listings, the advertisers account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers bid amount.
PPC is not only a source of making easy profits; it can also help you advertise your own website. Most of the programs allow the money received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.
What will happen if you when you integrate PPC into your affiliate program?
PPC usually have turnkey affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.
The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Best know more about how you can utilize PPC search engines into your affiliate program than miss out on a killer opportunity to earn more profits.