Posts Tagged ‘A’
Reporting Software for SEO Companies
Posted by George Pearson Shearsmith in SEO on August 20th, 2009
If you have a site online through which you make online transactions, then it is important that you know where you are ranked for your selected keywords. Finding out where you rank is not as easy as you might think, particularly if you have more than one website. If you only have one then you might be able to track it using manual searches, but if you have more than one site, you might try using one of the available rank finding sites online.
The problem with most of these is that they are not very accurate. They either give you results from the UK i.e. Google.com results rather than google.co.uk, or they use a different hub to draw their results from so you have no proper indication of your precise rankings at any given point.
The problem is worsened by Googles limits on the amount of searches that you can make in an hour. The limit is currently 200 in an hour. This is the same as searching four keywords and looking through the rankings up to rank 500. This will become a big problem if you have several websites with several keywords each.
The answer to these problems would be a piece of software that can automatically search through the results on your desired keywords for your specified site, while staying within Googles search limits. The ideal software will also give you information on you competitors sites, traffic reports for individual keywords, number of backlinks etc.
Most software of this nature wont do all this, let alone give you the option to white-label the software and sell it on as your own. Finding software that is accurate and dependable is very difficult, but not impossible. If you are an SEO company, your results will create the outline of your reputation, and your reports to your clients are a very important part of that process. Your clients need to be able to see genuine data that shows how hard you are working for them.
Your Clients will not understand your business as well as you do, so information needs to be provided that will help them to see improvement. Good software should allow this, so you can show your clients their ranking improvements month on month as well as the growth in link volumes which is driving the improvements for their site. Your clients will probably not understand the finite workings of SEO, but by providing some KPIs (Key Performance Indicators) you will enable your relationship with them to grow.
How To Find The Right Affiliate Product To Sell
Finding the right product to promote is essential to succeed with affiliate marketing. There are thousands of affiliate marketing products out there, but not all of them will make you money. Some products are terrible and don’t work as promised. Another product might be fantastic, but its landing page leaves something to desired so visitors are scared away. To succeed with affiliate marketing, you need to find a product that’s proven to make money for its affiliates. Why promote something that nobody is buying?
To find that right product to promote, we’re going to use the Clickbank affiliate network. While there are many good affiliate networks out there, Clickbank is one of the best for beginners. They have an enormous selection of digital products to sell, they always send your checks on time, and it is easy to get accepted into the network. Unlike other networks that make you apply to promote a certain offer, Clickbank lets you promote every offer on their network immediately.
Your first step when choosing a product to promote, is to think about a niche. The best way to do this is to brainstorm and write down five or ten niches you think you would be interested in. When creating your site around a product, you will be spending a lot of time with it, so make sure the topics you write down aren’t something that will bore you to death.
Once you have everything written down, visit the Marketplace section in your Clickbank account. Clickbank has its products separated into categories, so choose an appropriate category and perform a search for each of the topics you have written down earlier. In the search results, you will see a list of affiliate products that best match your search term. Underneath each product description, you will see a list of different metrics.
The key metric to look at, is the gravity score. Gravity basically shows you how many affiliates have made sales with this product recently. If many people are making sales with this product then this says you can probably do well selling this product as well. Usually I try and pick a product with a gravity score over 45. The other thing to look at is the dollars per sale. If you are going to use pay per click marketing to drive traffic to your product, then pick a payout greater than $30 per sale. This allows you to cover your advertising expenses and still make a decent profit.
Using the two criteria mentioned above, jot down the products that satisfy these criteria. Now pick the product that you would be most interested in learning about and selling. You already know that other affiliates are doing well with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step towards making money online.
Article Marketing - 4 Useful Means to Success using Article Marketing
Posted by Paul Hayhurst in SEO on August 15th, 2009
Article marketing remains one of the most popular and relevant methods of bringing traffic and customers to your website in the online business world today. When done well there is nothing more that is needed to massively grown your ebusiness.
Here are methods you can use to excel with article marketing:
1.Become a better writer. To excel in this area you need to be able to write exceptionally well. Fortunately this is no different to any other skill in that over a period you can develop and succeed at.
Simply set aside time to write frequently, even if your articles arent perfect you can use them. Look out for writing clubs or course that you can attend to develop your writing further.
2. Look at what your competition is doing ” Be certain to read and analyse any copy which your competition publishes. Understand the techniques and language they have used. Identify any areas in which you think you could improve upon them. Then apply your learning to future articles that you write and your readers will have a much better experience.
3. Use keywords. Increase the chances of your articles being opened and read by making them search engine-friendly. You would want them to show up on top of the page result so your target audience can easily find them. You can do this by using keywords all throughout your content.
4. Offer solid information. By this, I mean strive to offer your readers more than basic information that they can easily find everywhere. Offer them with in-depth information about your chosen topic and when needed, spill out the beans.
This is the best thing that you can do to earn their trust and to convince them that you are an authority on your chosen niche.
Why is Adsense Essential?
Posted by Annabelle Thompson in Google Adsense on August 14th, 2009
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
When you use adsense you do not even need to focus any time or effort on tracking these customers and the clicks that may occur. Google does it for you! Google tracks everything from your impressions to your clicks and creates easy to understand reports for you to view and analyze whenever you are ready.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.