You Should Understand These SEO Facts
Ten years back, when the internet was young, the going was easy for most of the internet marketers. Ranking a website on Google was not a big deal as there was not much competition.
Ten fifteen years forward, internet has changed a lot. Things are no easier now. Google has changed a lot over these years. There is now an intense competition among the internet marketers and webmasters. The strategies that worked a few years back, dont work any more.
You should know these facts about Google if you want to success at search engine optimization (SEO). Many people dont know these facts, nor do many gurus tell these facts. Rather gurus try to hide them so that their stuff still sells.
Google ranks a website based on its Page Rank (PR). PR is getting more important with the passage of time as more and more websites are coming online.
It is becoming very difficult for Google to decide which website should be ranked ahead of the other. So, Google uses PR, this much most know!
Now, how Google does calculates PR. Google assigns a PR for each webpage that you create. In the beginning it has some value, but overtime it can become 1, 2 or more. Off course the webpages should relate to one particular niche.
Just by internal linking your webpages, you can build a good PR over time. I have seen websites that have not more than 100 back links but have a PR of 5. How did, they achieve it?
Most of these websites are 3-4 years old. They have 1000-2000 webpages. They have a good internal linking structure. Most of those pages are full of quality content that the reader is looking for. So what Google looks overtime is good quality content that the people are looking for, the age of the website and that the webpages all relate to one market niche.
The older the website is, the higher its PR will be. Forget about ranking a new website in a few months! Just keep on adding good quality pages daily or weekly and in a few years, your website will have a PR of 5 or more. It is as simple as that.
Another myth that is propagated by the gurus is the keyword density on the webpage. Google does not bother about keyword density. Yes, this is true. So you should also not bother about it. Dont waste your money on buying keyword density checker tools.
Google uses LSI (Latent Semantic Indexing). Just write each post as if you are talking with your reader. Forget about how the search engine is going to look at your webpage. It is the reader who should be more important for you. This is exactly what Google also likes.
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