Practice Specific Microsite Strategies
Once you have conquered the search engines, by getting your site to the top for your targeted keywords, the next step is expanding your law firm SEO strategies.
It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.
One great way to increase your firm’s web presence, is to start creating websites that are specific to the various types of law that you practice.
This strategy involves creating additional sites specific to the different areas of law in which you practice.
When properly implemented, you can spread your reach and increase your real estate in the top search engine results.
The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.
These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).
Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.
You might ask yourself, Why don’t I just add new content to my main site? Does Google frown upon this? What are the costs involved? Should I link from my main site to the micro-site? Is it better to have a blog or a micro-site?
For additional information on these questions, please check out our law firm SEO blog. The final analysis on practice specific microsites is that they are a great law firm search engine optimization technique to expand your law firm’s presence on the web.
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Tags: Internet Marketing, law firm search engine marketing, law firm seo, lawyer marketing, lawyer seo, marketing, SEO