Law Firm Search Engine Optimization: Microsites
Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.
But don’t get fat and happy, this is just the beginning.
Now is the time to consider building practice-specific sites that target a particular area of law that your practice.
This law firm SEO technique, known as “micro-siteing”, involves building several more specific websites that help promote your firm.
If done correctly, this technique is an excellent way to enhance your law firm’s online footprint in the search engines.
The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.
In addition to being careful of duplication, it is essential that the sites are robust. Don’t just put a page or two on a topic and expect your visitors to engage your site. For example, if you are building a bankruptcy site, think of what you would want your visitors to know about bankruptcy as if this were your firm’s only site.
In this way, you can increase your exposure to potential clients because you’ve now got multiple sites working for you, not just one. Think of it as having multiple advertisements (although, having good rankings and multiple sites is far better).
While this gives you a basic overview of the strategy, you might have many more questions about building a practice specific site. For example, you might be wondering why you can’t just add the new content to your existing site? Or whether this is considered a bad practice by the search engines?
Learn how to build your professional reputation online with our free lawyer marketing tools. Find out advanced lawyer marketing techniques and strategies.
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