Internet Marketing Articles

There is only one meta tag that most search engines use - the description tag. It is not normally used for SEO ranking purposes, but it is commonly used (including by Google) as the text on the search results listing.

The content of the description tag is used more often than not by Google when it displays the results pages for a keyword. It uses only the first 156 characters though so make sure if you are using it to check the length of the text. If you do not check the length your text will be truncated and it will look funny.

So when you use a good description and a search engine uses it then it will help your click through rate. If your description is attractive people will click though more.

The meta tags should appear in the head section of the page between the head tags.

Google is a little rascal when it comes to using or not using the meta description tag. When it does use it you can have full control of what is exposed to possible visitors but it will often vary what it uses at will with sometimes it just plucking a piece of text from your webpage.

If you want to determine what Google displays then the very first 156 characters of text on a page should be highly controlled because if it does not use the description tag it will use this text.

If you have a flash site or just use images with a little text, you have a problem! We have seen Google pick up the alt text from an image and display this when it did not select to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully chosen characters (including spaces).

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This entry was posted on Tuesday, October 20th, 2009 at 1:56 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.