Internet Marketing Articles

Your ultimate goal when using Google AdWords is to turn visitors to your website into clients, customers, or buyers of your products and services.

Myth: The more visitors to your site, the more sales you will generate.

Fact - Not all your visitors are paying customers. E-commerce studies show that first-time visitors will not purchase your products even if1 in 7 visitors are ready to buy a product or avail of a service.

Therefore, it is vital that you understand the online sales process and the part this plays in turning your AdWord traffic into sales, especially when you are continually looking at ways to reduce your customer acquisition costs. The five steps to Google AdWords success are as follows:

* Marketing - You need to cater to your prospective clients? needs and then attract them to your site using Google AdWords.

* Trust is the Key - The website that utilizes Google Adwords must build trust so that the visitors will feel reassured when availing of your services and products. You must build credibility and appear trustworthy to keep your customers.

* Navigation - Even if your Google AdWords campaign is successful in driving traffic to your site, you will fail in converting Adword traffic into sales if you have a poorly structured website. The structure of your website should be designed so the visitor can navigate your site with ease and find what they’re looking for.

* Presentation and Motivation - You need to design your web site so it looks pleasing to the eyes of the customers. A well-thought out design will increase your chances in converting Adword traffic into sales.

* Closing the Sale - To help in closing a sale, you have to motivate customers to do something. You must also provide safe payment options and reasons why your visitors should buy your products or services.

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Tags: adword, business, google adword, internet, keyword research, marketing, pay per click, ppc, sales, SEO

This entry was posted on Monday, September 28th, 2009 at 7:50 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.