7 Successful Methods to Get One-Way Back Links
Search Engine Optimization, or SEO, is a word that every website owner should be familiar with. SEO means that you have designed and written your website so that it shows up very high in the search engine rankings for searches using the major engines like Yahoo and Google. Backlinks are of enormous importance in the ranking of your website. Backlinks are links from other sites to yours. While links that are “swapped” carry some weight in search engine rankings, one way backlinks from other sites to yours carry more weight.
Along about the time web owners discovered backlinks helped raise their search engine rankings, services sprang up offering to arrange for website owners to exchange links to get large numbers of backlinks. Some even offered to generate links for you for a fee. But search engines soon became wise to this practice, and now websites that try to do this to manipulate the search engine rankings higher actually get penalized by the search engines for these kinds of backlinks. It is a much wiser approach to create natural or organic backlinks legitimately than to generate large quantities of backlinks via these methods. And it’s not that hard to do. Here are seven successful how-to’s you can use to get more one-way backlinks for your website.
1. Article Marketing. Suppose you have a website that sells leather cleaning and conditioning products. You want your site to be nice looking and easy to navigate, with a memorable domain name. How do you get traffic on your site without having a big advertising budget? One way is through article marketing. There are a number of article sites that people use every day to learn about topics that interest them or to learn how to accomplish certain tasks.
Sites like eHow.com, goarticles.com, and ezinearticles.com are where millions of people go when they need to learn something. If you were to write an article about how to care for leather boots and handbags for one of these sites, you would have at the bottom of your article a “resource box” in which you tell a little about yourself and include links to your commercial website. Some of these sites allow links to your site embedded in the articles themselves, and these will also help drive traffic to your site, increasing the probability that you’ll get backlinks.
2. Create and Market Videos. You can also create interesting and helpful videos about the topics you deal with on your website and then publicize your video. The more people that watch your video, the better results your website will get. And the more they pass your link to that video along to their friends and contacts, the more backlinks you can get which will raise your rankings in the search engines. You can get lots of great backlinks to your video via a newsletter, reference to it in a blog or a forum, etc. You may even be able to include your link in your signature when you respond to posts on other people’s websites and forums-just be sure you check the rules first.
You can also tell lots and lots of people about your new videos by announcing it on Twitter. This is a brief (140 character maximum) blurb announcement service many people love. It’s short, sweet, and easy-and this could generate lots of video viewers and one-way backlinks for your site if you can get a buzz started about your videos.
3. Utilize Social Bookmarking Sites. Utilizing social bookmarking sites like del.icio.us, Digg.com, and stumbleupon.com, you can also generate some good backlinks. Whenever you submit a link back to your website on these services, visitors will see your link when they are looking for information and may opt to visit your site. They can also go to your videos and give you a positive mark for being a quality website with quality content. The more feedback you get, the more viewed your video will be and the better the backlinks you will generate.
4. Use Squidoo Lens. Similar to the article sites listed above, Squidoo publishes content you submit. However, in this case the content is called “lenses” and includes video, pictures, and text. You use a multimedia approach to share information and garner readers. You can create lenses about many topics-such as your business or specific products. These lenses will help generate backlinks and traffic to your website.
5. Hubpages. Hubpages is similar to Squidoo in that you use it to make content-rich pages with text, videos, pictures, and links. You create an account, pick a title for your Hubpage, and add tags. Then you add content: photos, text, products, or comments. While you don’t “own” a topic on Hubpages, the more Hubpages you create, the higher your Hubpages ranking will be, and the more you’ll be seen as the expert on a given topic.
6. Submit Your Website to Directories. Similar to search engines, directories list websites based on their relevance to a keyword or keyword phrase. However, directories are more subjective because they are evaluated by real live site editors who decide how applicable a particular website and its content are and decide whether or not they will include the listing for their readership. You should definitely submit your site to the appropriate directories, being very careful to submitting it for the correct category or subcategory and to following all the rules and guidelines to be sure your website gets the best possible chance of being included. Again, listings in directories generate valuable, high quality one-way backlinks that are beneficial to your search engine ratings and will draw traffic to your website.
7. Social Media Sites. These are the sites you always hear about, like Facebook, Twitter, DeviantArt, and MySpace. These sites allow the sharing of content as well as socializing. If your website or business doesn’t have a Facebook page, it should. Same thing with MySpace. But it is important to know that you need to keep your content on these social media sites up-to-date. A stale MySpace or Facebook page will rapidly disappear from the collective memory. If someone is a “fan” of your Facebook page, they’ll be notified when your page is updated. It is also important to know that even though some of these sites are especially popular among college students and even high school students, your business’s page should retain a degree of decorum. In other words, your page should be made for grown-ups.
These seven tips for generating one way backlinks, implemented consistently, will help your site gain many valuable one way backlinks. The more genuine backlinks your site has, the higher it will rise in search engine results. And that is the best way to drive traffic to your site and help your business grow.
To really increase your Backlink building, be sure to visit SmartMediaInnovations.com to find out about the best methods available to help your SEO efforts today!
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Tags: backlinks, one way backlinks, SEO