Google profits are soaring and analysts are saying its stock is close to over perform in this age of stormy stock market upheavals, so why would anyone make a statement like this : Pay per click Advertising in Google is Dead.

Well it could be a little further from the truth, ha ha, but not much. In reality, Google’s stock isn’t exactly roaring ( nobody’s is at the moment ) but the latest online Neilson polls show Google with a commanding 61% of the market place and continuing its slow but relentless climb.

What is great for Google is always great for its customers too, right? Usually it is, but it’s not the customers feeling the pinch here, its the advertisers like you and me. Google’s adword system is based on a set of “highest bidder” algorithms.

So now you understand the position of those buying from Google’s keyword bidding system. The more competition is the bigger the profit for Google and the more that the bidders get raked over the coals.

Perhaps the rumor of the demise of Pay Per Click really applies to the only group actually hurt by Google’s growing popularity - those that find themselves with three times as many competitors bidding for the same keywords.

The death of adwords right? Does it make more sense now? The tool becomes less and less useful to you as the price per click skyrockets.

If more than a few of those guys don’t head right back for the bus, you and your bidding budders are going to have some cash rich competition who won’t even listen and smell the exhaust or kick the tires a bit. They are simply going to stand there and bid. Does this sound a little like corporate in the adwords game?

Deep pocketed bidders without a sense of ROI can bid certain keywords to near unreasonable prices.

Would you pay 9 dollars for the keyword phrase Internet marketing? Most of us would say this is a little pricey. A hundred clicks later, and you are almost at a thousand dollars. With a 3% conversion rate, you would need to be selling a product for 600 dollars at 50% margin just to get close to break even.

Does that sound like fun?

Recently, a few guys came up with a breakthrough. They also claim that after months of testing, Google’s adword system proved to be a cash loser for all but a few of their click bank affiliate products. They claim to have found a hack in another search engine and after nearly a half million in revenue are willing declare their test phase is over. Ha ha. They are calling their breakthrough the Yahoo cash machine. You might be surprised specifically at how they did this. Click here to watch their video.

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