The Critical Mindsets To Building an Opt In Email List
I’m sure you want to have a business that lasts for the long haul. There’s a lot involved in running a business, but you want to run it to make money day in and day out maximizing your profits while minimizing your work load. One way you can to this for the success of your business is by building an opt in email list. You can talk to just about anyone who is doing well online and they will tell you that building an opt in email list and monetizing it effectively often becomes their bread and butter.
You learn all the great information on list building from your research and your ready to give it a go. You start using all the methods like a mad man (or mad woman) and you actually build a list, but then it stops right there. You have the list, but you still can’t monetize it. Everybody says it’s so easy, but you feel like you’re wasting your time.
Unfortunately you could even be losing money because the cost and maintenance to building an opt in email list are more than the profits that you receive from the unresponsive list.
You think over and over… ‘they say the money is in the list’, but it might only be for the chosen few who are building an opt in email list. They must knows something you don’t because of your total failure to even profit from your list. So you just say forget it and go on to the next big thing that’s supposed to be making people a bundle of cash on the Internet
Please…..don’t give up on it cause there’s hope. It might seem to you like an impossibility, but having and building a targeted email list is a crucial part of your business success. Just roll up your sleeves and really learn how to do it and do it right. If you’re persistent, you will be able to do it and you’ll be really glad you did.
So what’s the barrier that keeps you from building an opt in email list that’s holding you back to success? Well, there are many factors involved that need to be implemented to successfully building an opt in email list. I only have room in this article to discuss one ingredient to the recipe, but this is a main ingredient that if you don’t have and add to the mixture you will be pulling your hair out forever. And for some of us like me, without a lot of hair, it’s not something I can afford to do (haha).
Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.
1-Think quality not quantity
If you have quality responsive subscribers your list doesn’t have to be that big to really make great profits from that list. So the mindset is to go about adding only quality-targeted subscribers to your list. I was listening to a well-known Internet marketer the other day that said they actually deleted a list of 2 million subscribers! Wow. That would be hard to do, but he said that they were so unresponsive that it was costing more money to maintain and market to that list than the profits they were receiving in return.
But of course building quality requires more effort and expertise than just building an opt in email list with anyone on that list. I’m not going to go into detail of the how’s of building as much as sticking with the foundation or mindset for having a targeted email list.
2-There is only one person on your list. Many list builders make the error of communicating to all on their list like they were in front of them speaking at a convention. DON’T DO THIS. So what do I mean?
Talk to each one of your subscribers as though you wrote that email especially for them. You want your prospects to feel a connection with you as though you were talking to them face to face. Most likely they’ve joined your list because you can help them in some way. They need you to support them and guide them along. So building an opt in email list really is about the one person. Never think you are too important or successful to maintain this mindset.
Keep this in mind and implement it and you will have loyal responsive subscribers that will trust you and want to respond to what you have to offer.
3-Learn to build for that one perfect prospect and use that system over and over. What I mean by this is to build the squeeze pages, landing pages, marketing and advertising to attract the most targeted prospect. When you have perfected this process, keep doing it over and over.
Do you know who Ray Crock is? He’s the founder of McDonalds. What a master at applying this mindset. He built and tweaked his restaurant till he was maximizing the profits he was earning. And when he had a winning system, he multiplied the winning concept over and over in the form of franchises.
It’s absolutely a waste of time to just haphazardly pull prospects from anywhere, thinking they will eventually act on your offers. They won’t and you’ll be frustrated. It takes some work to building an opt in email list the right way, but it will be well worth it.
Some final words to wrap thing up. Building an opt in email list is done one person at a time. Don’t try to talk to everyone, but focus on being personable and talking to one person at a time. Actually imagine they are sitting right next to you and you are talking to them. That’s the feel they should have when you are communicating with them. Don’t try to fake it. Be yourself and don’t try to act like you’re a big company. Even if you are a big company, don’t act like it. You will have more response when you are personable and treat your subscriber or customer like you care.
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Tags: Email Marketing