Targetted Traffic
Without traffic a website won’t generate any sales. However, not all traffic is equal. By far the best in relation to the rate of conversion is targeted traffic.
Targeted refers to finding visitors who are interested in the topic of your website. As an example, speed boat enthusiasts will find websites about speed boats more interesting.
There are a range of techniques for getting traffic that is targeted.
Forums give you an opportunity to be regarded as an expert in your field. You should actively participate in discussions by asking and answering relevant questions. You are usually allowed to include your website link in the signature file. If the other partipants enjoy your style that are likely to follow this link. As they are interested in the same field they are an ideal source of targeted traffic.
Linking from/to other websites: Contact website owners that have similar but not competitive websites to yours, ask them for a reciprocal link from their website to yours. Be sure to select your link partner to match closely your customer profile. Software programs such as Arelis are very helpful in this process.
E-Zines: Contact e-zine owners that have your target readership and buy advertisements from them. Be sure to have a test run to see that the return on investment is sufficient to cover the costs involved. If you are buying an extended run of advertisements haggle with the e-zine owner over price. You may save a considerable amount.
Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. It should be published regularly at weekly intervals.
As well as giving away a newsletter, you should consider giving away e-books. You may be thinking how am I going to make money by giving something away. The secret is to include links back to your own site within the book. The more useful the information in the book, the more it will be read and shared, further increasing the targeted traffic to your site.
Joint Ventures: Contact online marketers looking for new products to sell. They often have large mailing lists with eager to buy customers. Normally they are willing to email their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a very sizeable boost to both your sales and mailing list within a very short period.
PPC - Pay per click will cost you money, but it is the quickest way to get targeted traffic. If you write your ads well and select your keywords carefully making sure to include negative keywords, such as ‘free’, you can end up with a positive return on investment. Of course, if you choose poorly you can burn through a lot of cash quickly.
By applying a number of these techniques you can increase your level of targeted traffic which, in turn, can increase the profitability of your website.
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Tags: Traffic Generation