One word that should be stressed in every business writing course
In just a few seconds I will mention a word that is vital in business writing. Few realise just how important this word is.
Persuasion is the purpose of most business writing.
All letters to employers suppliers and customers are normally aimed at persuading the reader to act.
If you want them to do what you say, then you have to grab their attention over all of the other mail
So first of all create a headline that makes them read your message! - so try using curiosity to make them read.
You can do that with the word THIS, or sometimes THESE
The headline “do you make these mistakes with English” helped to sell a fortune in courses!
See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.
This headline can be used as the basis for almost any situation
Do you make these mistakes with your accounts?
Are you using this little known method for growing leeks?
This is the true secret of minimising tax!
In your next letter use THESE in the headline
Few people realise until they go on business writing courses ? how much is known about persuasion in print ? and which words can make a massive difference
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Tags: Copywriting