Interviewing An Expert And Selling Products Through A Teleseminar
We’ve all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I’ve come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I’ve had about teleseminars.
Here is the first question:
Instead of selling my ‘normal’ products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?
Looking to leverage one product into the next is something you should be looking to do as much as possible when creating products. For some of your products you should also be thinking about back-end products that you could offer your costumers as soon as they finished one of your courses, programs, eBooks, etc. When people have questions, need help finishing something, or come to certain conclusions it creates a great opportunity to lead right into the selling of your back-end products. This is a great way to keep your momentum going from one product to the next.
As far as selling a product, training, assessment, eBook, whatever on a teleseminar, I think you can sell just about anything on a teleseminars. It is just a matter of positioning it correctly and establishing the value throughout the call, so if you want to sell the assessment then great, position that accordingly right from the get-go.
Thinking about what other back-end products you could create though would be my big piece of advice for you to think about. If your product initially gets them to really dive deep into a certain method or strategy, they will have questions on how to optimize that strategy later, which I think leads itself nicely into any type of back-end offer.
Second question:
Whose photo and voice should I use when conducting a teleseminar that involves interviewing an expert?
Here are a couple of suggestions. Firstly, if you could create a picture that had both yourself and the expert in it, that would work best if you only had room to put one picture. Using both photos in the Ask Campaign, registration page and web cast page would be the best situation, but if you can only use one picture try combining them into one photo.
If you were limited to one picture, the second suggestion would be to use the host’s and the reason being is you are the one who is going to bridge the gap and introduce the guest and so forth. You could build some anticipation for your guest and so forth with your audio, unless your guest is someone who is very famous.
Find out more answers to your teleseminar questions by checking out www.InstantBusinessAnswers.com
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Tags: Affiliate Marketing