Freelance Copywriter Buying Guide: How to Make a Smart Choice
If you’ve been in business for any length of time, you already know that your sales copy can mean the difference between making a lot of money and making nothing at all.
Some business owners choose to spend the time developing their own copywriting skills. They understand that it takes a lot of time, but are willing to invest that for future returns. But most business owners really have no interest in becoming a copywriter. In that case, they choose to hire a freelance copywriter to do the writing for them.
That’s where a freelance copywriter comes into the picture. But here’s the problem: Not all freelance copywriters know what they’re doing. And even if they do, sometimes they just aren’t a good fit for your business.
So how can you make a smart choice when it comes to hiring someone to write the copy for your business?
Here are three things to keep in mind:
1. Your First Impression is a Giant Clue
There are a lot of personalities in the freelance copywriting world. Some of the writers are friendly. Other writers have egos larger than New York State.
Here’s what you need to keep in mind, “How they do anything is how they do everything.”
When you are interviewing a freelance copywriter, just make sure you don’t ignore the impression you got right off the bat. Sure people can change. But the fact is, that’s a pretty rare thing.
2. It’s What Happens When Things Don’t Work Out That Really Matters
When you’re looking for a good freelance copywriter, you want to find out about the successes they’ve helped their clients create.
But what happens when things don’t go so smoothly? What happens when the promotion converts worse than the copy you wrote yourself? (That happens all the time.) Then what is your copywriter saying?
If your freelance copywriter chooses to blame your or your business for the results, rather than the writing… that’s something that can really get you frustrated. And it won’t make you any money at all.
So during the interview process, just ask the copywriter what happens if things don’t work out so well?
Their answer will tell you everything you need to know about how to move forward.
3. Results Guarantees: the Sign of a Crazy Freelance Copywriter
No freelance copywriter can guarantee you a certain level of results. If that’s what you’re looking for, the only takers you’ll find are writers so desperate, they’ll say anything to get your business.
So don’t fall for that. If you are assured a specific result, take that as a clue of bad things to come and move on to the next freelance copywriter on the list. You won’t be sorry.
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Tags: Copywriting