Building Link Popularity with Inbound Links
If you want to increase your website’s rankings in the search engines, you will need to use inbound links, also known as backlinks, to create link popularity. To do this, you can use link building directory submission services or promote link building by submitting to article directories manually.
While there are pros and cons to each method of creating inbound links, you will find that using link building directory submission services is very different than promoting link building by submitting to article directories.
Whichever way you decide to do it, the necessity of creating inbound links cannot be ignored. Link popularity is crucial for search engine rankings. Search engine bots automatically assume that the more backlinks there are pointing to a particular website, the more popular and valuable the website is. While this idea works in theory, it allows for the system to be easily manipulated by savvy web developers who build their own link popularity using directory submission services or by taking the more hands on route of by submitting to article directories manually.
Pros and Cons of Using Link Building Directory Submission Services
Directories to build links are categorized lists of links from various places around the web. There are many different directories out there and they all offer different services at different prices.
There are several pros and cons to using these services to create backlinks.
Pros
Link building directory submission services are easy to find. They are everywhere on the web.
Most submission services are free or no cost.
These services usually offer quality, traffic-building inbound links.
Smaller submission services may not be very beneficial.
Cons
Link building directory submission services have very different processes.
Larger services sometimes charge significant fees and may be hard to get access to.
Free listings can take anywhere from a week to a month to get added to a directory, and may never be added at all.
Pros and Cons of Promoting Link Building by Submitting to Article Directories Manually
Submitting to article directories is another easy way to build links. Article directories contain informational articles for Internet readers. These directories can be a powerful method of getting quality inbound links.
If you decide to use this method, you will want to submit articles to as many different article directories as possible. In general, it is better to submit a different article to each directory, but if you have a really good piece, you can spread the same article to multiple sites.
Here are the pros and cons of building links by submitting to article directories.
Pros
Most Internet marketers consider promoting link building by submitting to article directories one of the best Internet marketing strategies around.
Search engines love backlinks from content rich pages, such as article pages. Most article directories are free to submit to.
There are article submission services and software programs that can make the submissions for you.
Cons
Link building by submitting to article directories can be time consuming if you write your own articles and make submissions manually.
Software programs can be inaccurate and aren’t good at following article directory guidelines (for example, software programs can’t choose appropriate categories, etc.).
Whether you decide to promote link building by submitting to article directories or by using link building directory submission services, there is no denying the importance of inbound links. If you want your site to be a success in the search engines, give one of these methods a try. You won’t be disappointed.
About the Author
Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
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