Ad Sense Foul Ups - Where Did I Go Wrong
There is a common myth that simply putting Ad Sense on your website will get you some instant cash. If you are one of the millions who have tried this.you know it’s not that easy. Many people simply create the ads and place the code on their site without giving them another thought.
Your ads can be customized in many different ways. Location is probably the most important and first thing you should be thinking about. Where should you be putting your ads? The best locations are in the upper left hand side bar (if you have one), just below the header, and right in the center of the page. One more place you can put it, is just below your text at the bottom of the page.
Now, let’s think about style. Borders should be avoided since they provide a visual barrier between your text and the ads. To make the border invisible, make it the same color as your web page background. Also, the ad background should be the same color. If you are placing ads in different areas of your web page with different background, make sure you mimic this in your ads settings. Yes, you could be creating different ads for the same page. This is why templates or dynamics pages are important.
Your title color should be the same as the links in your site, which ever area you are working with. This will allow the reader to know that the text is an active link. The text and URL color in the ad should be the same as the text in your site. Make sure you match the color exactly, if you don’t, users will be able to tell and it is unprofessional.
Here’s another trick, don’t treat your ads as ads and your customers won’t either. Pretend your ads are links to relevant content, which they are, and give them the same look and feel of your site. Web Surfer’s have developed something called banner blindness, which means they don’t even see ads anymore, particularly image ads. Their brain simply blacks out that area of your site.
A few more tips, I would avoid image ads when it comes to Ad Sense. Unless your site has mostly images that you can click on. Also, maximize your Ad Sense. Currently, you are allowed 3 text ads, 3 Ad link units; and so on these are the two I use. Make sure you use them all.
The Ad link units are best placed in navigational areas. Again, make sure the background and border are the same as what your are using in the area they are to be placed. Also, don’t forget the link color should be the same as the other links. If you have vertical navigation, place the Ad Sense below, above or between the other links. If you have horizontal navigation, you can place it above or below.
Try to get the same size of font as you are using. There are only two sizes, which are determined by the amount of link units. If you have 4 links in the unit, the font will be larger, if you choose 5 links, the font will be smaller. Also consider underlining your links so that they match Google’s.
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Tags: Adsense, adsense secrets, adsense tips, advertising, Google Adsense, google adsense help, web design