Archive for the 'eBook Marketing' Category



18 Reasons To Write An E-book And Then Give It Away For FREE

Saturday 21 June 2008 @ 1:08 am

by Kim and Charles Petty

1. People will visit your web site to get the free valuable information.

2. Advertise your products or services in the e-book.

3. You will become known as an expert on the subject of the e-book.

4. Offer the e-book as a free bonus for purchasing one of your products or services.

5. Allow other people give away the e-book to increase visitors to your web site.

6. Gain new leads by having people sign up and give their contact information before they can download your e-book.

7. The word “FREE” is the most appealing word on the internet.

8. Conduct market research asking people to fill out a survey before getting the e-book.

9. Make money selling advertising space in the e-book.

10. Give away the e-book as a special gift to your current customers letting them know you appreciate their business.

11. Gain free advertising by submitting the e-book on freebie sites.

12. Make money selling the reprint rights to people who would like to sell the e-book.

13. You’ll gain valuable referrals from people telling others about your e-book.

14. Make money cross promoting the e-book as a free bonus with other people’s products or services.

15. Gain free publicity sending press releases announcing your ”Free E-book Giveaway.”

16. Increase subscribers to your e-zine by giving away the e-book as an incentive to subscribe.

17. Give away the e-book to people that join your affiliate program.

18. The biggest reason you should write an e-book and then give it away for free: you’ll feel good helping peopleimprove their lives.

About the Author:



10 Cool Ways To Attract People To Your Web Site

Thursday 5 June 2008 @ 7:01 am

by Kim and Charles Petty

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it’s important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it’s up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don’t want to take the time to write one, you could ask other writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site’s chat room. The people to visit your web site. You will become known as an expert on the topic.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting,copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

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Different Ebook Formats Explained

Sunday 16 March 2008 @ 2:03 am

Ebooks can be produced in a wide variety of formats, and each has its own special features. The special features make the it suitable for certain publications and styles, which makes sure that the necessary information is conveyed in the must suitable and economical way possible. Ebook titles include both fiction and non fiction, and can be for professional, academics the general public and children alike. Ebooks are proving to be a time and money efficient way to provide information and entertainment around the globe. The following is an explanation of the types and uses of the most common formats.

The most easily recognisable type of ebook is one that uses a DNL reader. The DNL reader is available at small or no cost and is easy to download. These ebooks usually replicate the page turning format of a regular book, transferring that information onto the digital page. Therefore, this has the feel of reading a real book and is often used in childrens story telling ebooks. The other easily recognisable format is the plain text format. This needs Microsoft windows or DOS to read and as these are the most commonly used operating systems, the format used is familiar. These options are designed to take up little storage memory and so are best used for text only ebooks.

Image format ebooks are used to display information through a sequence of images. Therefore, this type of ebook is excellent for the production of childrens picture books, art and comic books, and graphic novellas. They require more memory space than other ebooks formats, but are the only real option for people wishing to publish lots of photographic or pictorial information. The down side of this format is that the text cannot be selected for amendments or notes. Also, only certain applications support them and so specific readers may need to be purchased.

HTML ebooks are commonly used as they are accessible on any standard browser. The bonus of this is that no special reader is required and so the it is more accessible and can reach a wider audience. HTML formatted ebooks can include search features, images and sound and so provide an al round experience. However, HTML language is complex, written in specific codes which act as formatting commands and so for publishers they can be difficult to produce as specific training is required. However, these are the most functional for readers.

Open Electronic Book Packages known as OPFs have the best multimedia content. The video and search facilities are quick and stable and the interactive element makes them an excellent choice for publishers of encyclopaedias and childrens interactive learning ebooks. For portability, an they needs to have a JavaScript format, such as Libris, as this is compatible for PDAs and Smartphones, and any Windows, Blackberry and Palm operating systems. These formats can add blank pages for additional notes; create free hand drawings, and also annotations and corrections with inbuilt dictionary and bookmarks features. OPFs are set to become popular for academic research texts in universities and colleges. For recreational and sporting users, iPod ebook creators can create small text file ebooks for the iPod.

And finally, another common format is the Portable Document Format, saved as a .pdf file and read by Adobe. The PDF ebook can be read on and printed from various platforms on the internet and so this is a commonly used format as the audience is wide reaching and no extra equipment is needed. The PDF is mainly associated with text, tables, indexes, hyperlinks and simple drawings so the ebooks most commonly found using PDF include short literary pieces, papers, reports and journals.

However, the PDF format can also include extra fonts and images, plus sound and video clips. Therefore, for the competent user this is an excellent choice for e-zines and flyers advertising ebooks, plus interesting articles. The main disadvantage with this format is that the pages do not always fit computer screen width, and they are difficult to adjust and so have to be scrolled both vertically and horizontally to be read.

About the Author

This article can be accessed in portuguese from the Article section of page www.polomercantil.com.br/livros.php

Roberto Sedycias works as IT consultant for www.PoloMercantil.com.br

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Read This Before You Buy Another eBook

Saturday 15 March 2008 @ 4:03 am

In the last few years, information technology has developed at fast speed. It started the decade as a feasible tool for scholars and “military strategists.” It entered the 21st century as the sole and most multifaceted information entity since the creation of the human brain.

It is for this reason that the Internet has been regarded as a place to learn, to work, and to play. It provided an alternative way to lots of things, making it the most viable alternative to just about everything. And as more and more people, schools, organizations, and homes get “wired” to it, the ways it can be utilized continue to escalate gradually.

Thus, publishers had come up with an idea to create a virtual replica of books, because they already have those virtual newspapers and magazines available in the Internet.

Publishers and writers had collaborated with technology to put the electronic books online as the electronically enabled economy facilitates better access to information and wider range of reading materials.

Electronic books or eBooks, for short, are the digital version of the books (obviously). These are the so-called virtual replica of your favorite novels or other kinds of books that are presented and available in the Internet as an electronic format.

One of the best things about eBooks is that you can easily download them on your mechanical storage data, like the computer.

Today, there are many people who are now “addicted” to the Internet, and one of the things that most youngsters are so crazy about is the fact that they can download almost anything that they want including the latest trend in any reading materials, music, and games, usually without any charge.

Consequently, eBooks are consistently gaining popularity among all levels of the human race as they continue to dominate the virtual community of the Internet. Online businesses alike are one of those who benefit the most through eBooks. They use this to attract more customers to their site. Online businesses are able to boost their productivity by distributing eBooks to their customers, thereby enticing them to buy their products.

One great thing about eBooks is that it provides the needed information required by the Internet users. Basically, a person logs in to the Internet craves for some information, and with eBook around, his (or her) needs are basically sustained.

However, there are some things that you must know and consider before you buy an eBook. In fact, if you are one of those people who have tried purchasing an eBook, but was dismayed to some reasons that could have been resolved at once, then, you must read these tips.

Purchasing and downloading eBooks need some considerations. Hence, you must know what things to be considered before you buy another eBook.

Here is how:

1. Acquire an eBook reader
Have you recently purchased an eBook but was unable to use it? The problem lies on the fact that you probably do not have any software installed in your computer to access the eBook you have bought.

In order to read an eBook, you must have a pre-installed eBook reader in your system. Two of the most well known eBook readers are Microsoft reader and Adobe reader. You just have to choose which eBook reader you think can serve you most.

Moreover, publishers and manufacturers of eBooks use this kind of technology in the sense that they want to protect their rights under copyright law. Through these eBooks readers, the user cannot reproduce or print eBooks because there are special features in Microsoft reader and Adobe reader that will hinder the user to print the eBook.

2. Printing barred
In general, eBooks cannot be printed due to some copyright limitations. Hence, eBooks are for downloading processes only and cannot be reproduced in print or in any form. You are not even allowed, as well, to let somebody borrow your eBook. These prohibitions are all due to copyright limitations.

3. No return, no exchange
Unlike the other commodities, users cannot return the eBook back to where they have purchased them online. This is because eBooks are on digital format, so there is no way that a customer will have any reasons to complain regarding its quality.

However, if the user is having some difficulty managing the eBook, he or she may contact the publisher and ask for some technical support from them.

4. Downloading time
If you are in hurry or you do not have enough time to spend just to download an eBook, then, it would be better to download it when you are already free. This is because downloading an eBook can be very time consuming especially if you are using a standard modem.

The speed of the modem will also affect the downloading time. Though, with DSL or cable modems, it will be faster.

Indeed, eBooks are the contemporary societyis revolutionary reading materials and information center. Everything can be learned through eBooks. And with all these things kept in mind, you will never be depressed again the next time you download an eBook.

Happy reading!

About the Author

Daegan Smith is an Expert Internet Network Marketer. “Learn How To
Make $10,717 In Less Than a Week While Quickly And Easily EXPLODING
Your Network Marketing Organization Without EVER Buying a Single
Lead?”http://www.internetmlmsuccess.com
mailto:netmlmsuccess@aweber.com

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Writing and Selling Your Ebook

Sunday 10 February 2008 @ 5:02 am

Ebooks are simply one of the best online business ideas that exist today. You can create an ebook for next to nothing and sell it for almost 100% profit! Which is much better than the 10% - 25% profit offered by most traditional business and much better than the small percentages that authors are offered by traditional publishing houses? What’s more, is that for the first time anyone who is dedicated enough to writing an ebook can get published without all the barriers of the traditional publishing route?

After analyzing the data from the last couple of years regarding eBook sales, you will quickly realize that the growth within the ebook industry is enormous. We’re looking at close to a 50% increase in eBook sales this quarter compared with that of the same quarter last year! These figures help prove that the best time to start writing or distributing your ebook is NOW!

Writing your eBook. Writing a book can be easy. While many people are scared by the idea of writing a whole ebook, you can break the process down into step- by -step pieces and make it easier. The three steps here will give you some ideas about how to get your project written, no matter what its length.

Try following this process in order to write your eBook:

Ask questions. Taking a little time to plan makes writing easier. By asking these questions and others, you build the framework of your eBook

Who is your audience? The more you know about them, the easier it will be to write for them. Who are they, what do they know, what do they want or need to know?

What is the one sentence description of your eBook? The one sentence description of your eBook should give step-by-step instructions and all the information the reader needs. Think of this as your book’s “mission statement”. What questions will your readers want you to answer for them? Write each question down and group the questions in categories. I write each question in a journal, others input them to a computer file, I suggest that you write them somewhere where you have easy access.

What qualifications do your readers look for? Write as many questions as you can think of (you will probably have dozens or even hundreds). Although this process was designed for non-fiction writers, it is easily adapted to writing fiction, too. The questions you ask in this step will just be a little different. You will still ask: Who is your audience? What is the one sentence description of your book?

Also ask questions about your characters. Who are your main characters? What is important to them? What are their goals? How will they change and grow during the story? Use your questions to develop the framework of your story. Where do your characters start? Where do they end up? How do they get from the start to the end, what happens along the way? Fill in the blanks.

Start building the pieces that will become your eBook. This is the nuts-and-bolts writing of your book. Answer the questions you’ve raised, one at a time. Working this way, you are not overwhelmed with the magnitude of writing a whole book. Instead, your book is written one chapter, one scene, or one page at a time.

When there are questions you can’t answer, or blanks in your knowledge, do the necessary research. Put it together. Assemble the pieces. Arrange them in a logical sequence, Edit and Polish. That’s it you’ve written an eBook! And it wasn’t hard at all, was it?

About the Author

Omar Johnson is the creator of the homestudy course How To Make Money On The Internet While You Are Asleep for more information visit mywebsite

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