Archive for September, 2009
SEO: How Important Are Backlinks?
If you have researched search engine optimisation the chances are you would have come across the term “backlink”. A backlink is essentially a hyperlink that is found on an external website (external to yours) that points back to your website. These are really important for SEO - search engines put a lot of weight behind them. As example, go into Google and search for the term “click here”. I bet the number one result is Acrobat Reader, right? How can Google put this at number 1??
If you examine the Adobe Reader website you’ll probably not find the phrase “click here” anywhere on it. The reason you won’t find it is because it’s not there… so why does Google think it’s the most relevant site for this keyword? Well, the answer is straightforward - millions and millions of websites link to this site with the anchor text of “click here” and because so many sites all do this, Google thinks that this site HAS to be the most relevant for this term.
What’s a good quality backlink?
Hopefully you now appreciate that Google and other search engines put a lot of weight on the backlinks to a website, however, the quality of the backlink is also checked. Backlinks from websites that have low page ranking (i.e. Google doesn’t think much of them) will not be as important as a backlink from a webpage with a high page rank. So if you can get a backlink from Wikipedia for example, this is an excellent quality backlink - Google will put a lot of weight behind it!
The quantity of backlinks are also important, although probably not as important as quality. The fact is nobody apart from those working in Google knows how the algorithm works.
Relevance is also considered by search engines. For example, if you have a backlink from a website that sells insurance to a website that offers advice on decorating then the relevance of these sites are completely different so the backlink will be considered of lesser quality.
How can you get backlinks?
Backlinks can be generated by blogging and writing articles where you put in the resource box at the end a couple of backlinks. Additionally you can buy backlinks or ask other website owners to post a couple on their website. By ignoring backlinks you will be at a significant disadvantage and will probably not rank well in Google. But by getting a lot of backlinks you can do very well and even end up on Googles first page of results.
SEO: The Importance Of Backlinks
If youve done any research into search engine optimisation you would have probably stumbled across the term backlink. Backlinks are hyperlinks that point to your website that are found on other peoples sites. Google and other search engines use these links to determine how important your website is. For example, consider the search term click here. On Google, if you perform this search youll find that Adobe Acrobat Readers website is ranked at the number 1 spot. How can this be?
Look on the website and youll see that the term click here doesnt appear once on the website. Well, the reason is because tens of millions of websites have a link to the Adobe Acrobat Reader website with the anchor text click here (the anchor text is the writing you see on the screen with the hyperlink underneath). Google therefore thinks that this website MUST be the most relevant page on the internet for the search term click here.
What’s a good backlink?
So we have proven that search engines put a lot of weight behind keywords, but the quality of the backlinks are also checked. Backlinks that come from websites that have a high page rank (i.e. Google considers them good websites) are a lot more important than backlinks from pages with low page ranks. A backlink from the BBC website for example is worth a lot more than a backlink from a website that was created yesterday.
Google also considers the quantity of backlinks, although this may not be as important as quality. The truth is, nobody really knows the Google algorithm.
Relevance is also considered by search engines. For example, if you have a backlink from a website that sells insurance to a website that offers advice on decorating then the relevance of these sites are completely different so the backlink will be considered of lesser quality.
Getting backlinks
Backlinks can be generated by blogging and writing articles where you put in the resource box at the end a couple of backlinks. Additionally you can buy backlinks or ask other website owners to post a couple on their website. By ignoring backlinks you will be at a significant disadvantage and will probably not rank well in Google. But by getting a lot of backlinks you can do very well and even end up on Googles first page of results.
Getting Started With An Article Submission Site
Posted by Alexander Bass in SEO on September 30th, 2009
There are many programs out there that will allow you to make money online. Online business ventures are increasingly popular right now. Many people cannot find jobs anywhere else, so they simply turn to working from home through the internet. If you are looking to start writing and you want to make quick money, and article submission software program might do the trick!
Before you get started with any type of product you need to do a little bit of test. Take a seat and sit down and write an article. The typical person can write a 500 word article in about 30 minutes. It is very important that you know what speed you are able to work at.
When you first start out with writing, you might not make a lot of money. Most professional freelancers will tell you to keep your day job while you are writing. After a year or so you might be able to start working a writing job full time.
Most of us do not have a year to wait around to make extra money. This is where article submission have become very popular. When you look at article marketing, you need to be the best to make the right cash. The more you can knock out in a day, the better your chances are for money.
If you are simply submitting your article one by one, manually you are not maximizing profits. You need to find the right SEO web visitors. In this case, you are going to need to use an article submission program.
The main thing that you want to remember is the fact that you need more traffic in order to succeed. If you are using an article submitter to submit all of your work, think of all the traffic you could receive then!
Now, you need to get the right software in order to get started. There are plenty of websites that will give you the download right online. Make sure that you do some extra research on various sites. If you have to pay a little bit of money in the process, it may be very worth it.
If you do not have a lot of money to use to invest with, you need to start saving now. If you are using free sites you can make quick cash but it will never last. If you are not sure about a program you can easily find free trials to give you a closer look.
A free trial is an inside look to any software. If you like what you see then it may just be worth it to spend the extra cash. This will help you see what article software is all about and how it will benefit you.
Most people tend to think that this type of work is all duplicated work. The fact is you can check this up with the Google service. They will allow you to post at various sites and pull in great revenue.
Making money through article submission can be achieved. As long as you have the right tools to get you started, you should be successful. Take a look right now and see how you can get the right article submission software.
What’s so Great about Expensive Backlinks Anyhow?
Posted by Daniel McGonagle in SEO on September 30th, 2009
Once upon a time, you could only get worthwhile backlinks by hiring an SEO firm. No More. Today you can generate good backlinks easily if you know how. This probably does have some impact on the big expensive SEO companies and Linkbuilding Services. However, they still charge 4 figures a month for these services and people still pay the fees.
Once you see what’s available to you for cheaper yet still effective services, you’ll never think of hiring a firm to handle your search engine optimization for you ever again. Now, pay attention, here is the beginning of WHY you don’t need to hire an expensive linkbuilding service or SEO firm. It is true that some of these techniques might need outsourcing or your manual operations but just look and see.
The two most important factors for ranking well in the search engines are off-page and on-page optimization (what else is there, really?). Since the Internet is always changing, the search engines are also constantly changing their algorithms and formulas for ranking sites well because it is in the best business interest to do so. As they keep changing the rules you need to stay abreast of these rules in order to stay competitively ranked and while the top SEO firms are well aware of these changes, you can stay on top of what works by getting involved in your rankings efforts personally or hiring in-house company staff to do it for your company.
Latent Semantic Indexing and Silo Site Structure Design. These two things are making on-page optimization increasingly important. Doing these two things is simply solid SEO. It means you’ll need fewer backlinks for better rankings. Latent Semantic Indexing, or LSI is a means your sites will rank well if your site content uses the terms most often, or usually connected with your topic. Silo site structures design means organizing your sites so the human visitors and readers are rewarded with easy navigation. Employing these 2 tactics is just plain solid SEO and practicing it means you’ll need fewer backlinks to get those rankings up.
For off-page optimization, you can use a low-cost link building service to generate backlinks from relevant sites. The number of backlinks can be in the thousands. However, the problem is these low-cost services get “used up” after a while. So you really need to get a new service about every 6 months or so if you want continued results. Many linkbuilding services are available now at lower costs and they can build your backlinks quite effectively. Well, if you use those savings to hire a site designer and hire writers, your SEO and linkbuilding campaigns will show a better ROI-Return on Investment, much sooner.
If you’re a sole proprietor of an Internet business or looking to expand your company’s offline presence onto the web, you need to see a fast return on your investment. The best way to do that is to keep your fingers “in the pie” so to speak. Staying involved and having a lot of control over what your search engine optimization efforts are will have the two-fold benefit of teaching you what really works and this is a skill that all companies should build up in order to stay competitive in their industries, and essential for sole proprietors to see income being produced from their search engine optimization efforts.
You can find several linkbuilding services that can develop backlinks at much more affordable rates than the high-end services. One of these is My Article Network . Use your cash carefully in times of economic distress. All businesses strive to do more with less time and less cost.
No more can you afford to pour money into SEO firms just to “expand the brand” for your companies and businesses. Now many companies are utilizing their employees in many different ways. Multi-tasking and getting your employees involved with web exposure is a great way to do more with the same amount of employees. Coach some of your employees to get them to submit informative articles or posts about your niche to Backlink Solutions . That is one way you can expect to increase web exposure for your company.