Archive for August, 2008
3 Steps To Downline Training Automation
Posted by Rebecca Holman in General Marketing on August 30th, 2008
It does not matter what your network marketing opportunity is, it is time to challenge your thinking on how to make your living using the new Web 2.0 tactics. I am sure you realize that you now have access to limitless prospects that enter the world wide web every day, seeking home based employment.
Using these new Web 2.0 tactics, you are now free from the burden of making that silly warm list of 100 people. Didn’t you always feel unpopular that you didn’t know 100 people? The “3 Foot Rule” no longer applies, because you can now sponsor people that are 3000 miles away, all on autopilot.
In the next few paragraphs, I am going to paint a picture of the future of MLM Downline growth through automation. By working Smarter and not harder, you can now grow a downline, with out even knowing a soul. I too have been frustrated by the out of date prospecting rules our uplines shared. It really was not duplicatable- unless you were both popular and a public speaker, but now I will show you how to be the leader you have always wanted to be.
Tip 1. No matter if your opportunity is Avon or Carbon Copy Pro, you need to stop pitching the business. It is time to learn some “Attraction Marketing” and start promoting “YOU, Inc”. This new way of marketing means that your list is YOURs and not your networking companies. If you decide to switch companies or your company goes down, you have your list to take with you.
Tip 2. Sorry to break the news but, most people you are looking for ARE NOT looking for your MLM opportunity. There is a lack of good training and leadership in the marketplace today. If you provide either of those first, then the prospect will follow your example. It is now easier than you think to do this, and do it on autopilot.
Tip 3. Offer your MLM team an automated system of quality video training that is kept up to date. They will be able to duplicate you easily with out your having to hold their hands.
3a. Your MLM training system needs to give your downline training videos on the latest Web 2.0 traffic tactics. 3b. Your lead training system must give them a website, not just a replicated website, but one that they can easily brand themselves, YET NOT NEED ANY HTML SKILLS… 3c.Your training must offer them a series of autoresponder emails written by professional copywriters, so that they can begin followups of their opt in, without struggling about what to write.
It is time to take your MLM Marketing to the 21st century. If you do not know what Web 2.0 is or don’t think you need to implement it, then click the back button now, you are not ready to leave the 90s. If your current organization does not support Web 2.0 tactics… RUN FAR AWAY because they are keeping your broke and tired.
Now is the time to find out how to beat your competition through automating your MLM Lead Training program as described above. You can now market to more leads, in more places, 24/7/365. It is time move into the future of automation to explode your downline and your profits.
Affiliate Markets Customer Desensitization Part 1
Posted by Xcelln in General Marketing on August 30th, 2008
Affiliate Markets Saturation:
What It Is, How It Affects You and How to Avoid It
Another description which draws us a picture of the necessary character of market saturation and that is consumer desensitization. The inference of both descriptions are negative, considering that you are an affiliate marketer. In todays market, affiliate marketing in consider the most pragmatic plan to develop a 2nd income from home. Maybe, in your affiliate choices, your are confronted with market saturation, is there still any reason to participate in this enterprise
What is market saturation?
Market saturation, certainly in relative to affiliate marketing, is the conception of a period in time, spanning the life of the marketed product, when interest for a commodity or service tops out and starts declining. Research has shown various reasons, such as:
Greater number of affiliates in a targeted area. This takes place when an affiliate program does not oversee the growth of their commodities market-share
When an influx of affiliates join the team, the industry has an unexpected assault by identical items. The limitation is on the amount of people able to buy, become a member, or join, after awhile the affiliate market saturation happens.
Slowdown in the sales item requests and consumers neediness. Past performance shows us many causes for changes in the attractiveness of an affiliates product, but when it appears under the umbrella of affiliate markets saturation, the most likely cause is that the buyers desire has declined. This is really obvious when that consumer item had good marketing success and captured a market-share due to sensational promotion. Buyers desire, after awhile, will level off and slowly taper off.
Competing items showing up in identical marketplace. Competition can be an asset for the affiliate marketing niche. On the other hand, it can also have a negative affect. The affiliate item that you are marketing today might have a high conversion rate but when a similar consumer item challenges you directly for market share, it its plausible that your ability to capture the market will be a serious race.
Now imagine if 10 or 15 other similar products hit the market…
Avoiding affiliate markets saturation
Although in many areas of business market saturation is inevitable (witness the downfall of many multi-level marketing programs), it doesn’t have to take your affiliate business hostage. There are a few factors you will have to consider carefully so you will know how to steer clear of opportunities that may not offer you the results you wish to produce.
CLICK to get immediate access to FREE Reports, E-BOOKS and Ultimate Mkt Program…
Affiliates Marketing Bible
Attract Your Target Market with these Helpful Tips
Posted by Cathy Yeatts in General Marketing on August 30th, 2008
Are you running yourself ragged trying to achieve the boom you desire for you mlm? Do you often feel you’re getting nowhere? Maybe it’s time for you to pause and reconsider your approach. Remember, your success depends first and foremost on your mindset. The actions and the “boom” will come as byproducts of your mindset.
The ability to answer the following questions and to effectively put those answers into practice is essential to achieving the growth you desire for your home business.
1. Who is my target group, and what are their needs?
2. What am I marketing?
3. How am I marketing this?
The answer to Question 1 really just involves some basics of human interaction. Everybody loves to feel understood. You’ll get a lot further with your target market if you understand what they’ve been through and what their needs are, but first, you must clearly establish who this target market is. Are they young women looking for the newest breakthrough in skin care that will help give them greater confidence? Are they those who have suffered with health problems and are seeking a new answer in nutrition? Or are they stay-at-home moms needing to earn money from home? Identify these things, and you can establish yourself as they answer they need.
Put yourself in the shoes of your target market. What kinds of frustrations and fears might they be feeling? Develop a mindset of empathy for their feelings. Empathy is a powerful thing. It works in life, and it works in business, because business is just an extension of the human relationship.
Now, don’t worry that it may be underhanded to bring emotions into your marketing. It’s realistic, and it adds a human element to your business. (Again, we’re talking about basic laws of human interaction. People do act upon emotions.)
How did you answer Question 2? If you said, “I’m marketing my company’s products and business opportunity,” you need to shift your thinking. You actually need to be marketing your number one commodity, YOU!
If you doubt that, consider that there are over 28.7-billion* people out there selling business opportunities right now. Your target market could just as easily go with any of them. So the important aspect in your marketing isn’t the product or the opportunity, but the why.
Give your prospects a reason to link themselves to you. Show yourself to be a leader in your field by providing authoritative content. Make yourself available by including your contact information on your site and on the advertising you put on the net. Be quick to return emails and phone calls. Isn’t that the kind of sponsor you’d like to work with?
The next thing to consider as you reconfigure your marketing is, “How am I going to go about this?” That’s a topic for many articles, but I can give a few helpful hints right here.
Have you starting using the many free sources of advertising on the web? Many Network marketers have successfully used Squidoo, YouTube and many others to get their name, their face and their ideas out on the Internet. There are also good forms of paid advertising, like Yahoo Search Marketing and Google Adwords.
Articles are a wonderful way to attract prospects who are already interested in what you offer. As you compose your articles, keep in mind the kinds of things your target audience might be typing into the search engine fields. Use those keywords or phrases strategically within your text.
If article writing is not your cup of tea, outsource your writing projects using a service like Elance or Shelancers. (Yes, there are people out there who like to do the things you consider a drag.)
You can spread your content throughout the Internet using article directories like ezinearticles.com or GoArticles.com. Keep your content fresh and updated to keep yourself in the search engines’ sights.
Periodically reassess your approach to marketing, and use these tips to get qualified prospects calling YOU.
*Statistic from the Direct Selling Association.
Marketing with Articles
Posted by Theo McLanahan in General Marketing on August 30th, 2008
Article Marketing is a great tool to use when it comes to adding traffic to your site. If you are not familiar with what it is, Article Marketing is simply writing articles and submitting them to article reprint directories on the web.
In order to get traffic to your website or blog by means of search engine results, it is absolutely essential that your content be well updated and interesting. Article reprint directories are commonly visited by people who want to add content to their website or blog with an article.
When you submit an article to a directory, you are allowing other website owners and bloggers permission to add your article to their site - for free. However, they need to include an ‘about the author’ box at the end of the article. You get to write what you want included in that box, so include a bit of information about the product or service you offer and include links to your site.
When the website owner or blogger puts your article up on the web, all of their readers will see your biography information and the links to your website. Your article could end up on hundreds or thousands of websites, and quite possibly, millions of people could end up reading it! Who knows how many people could click on your link?
A Google search for ‘free reprint article directories’ will yield a large number of websites that you can use. There are general directories and other more specific ones where all the articles they offer are written on a specific topic, such as health or food.
You can submit your article to more than one directory, and there are even some software packages that will submit the articles for you.
Since you could write about literally anything, take the theme of your website into consideration when deciding what your articles should be about. Make your articles appealing to the people that you want to visit your website.
For example, a Tupperware salesperson might choose to write articles about food or even about tips on how to use plastic containers to keep toiletries, screws and nails, and toys organized.
PlrPro In-Depth Review
Posted by Ade Carone in General Marketing on August 29th, 2008
Everyone knows that fresh and relevant content is what Google looks for when it comes to ranking your webpage well in the search engine rankings. PLR content can do just that for you, and you can get the job done with PlrPro.
Having hundreds of articles sent to your email each and every month will put you ahead of the competition. You can use these private articles for your own website, newsletters, and article submissions.
How many times have you banged your head against the computer desk out of frustration in writing an article? I know I have. No longer is that the case with me though. Don’t get frustrated anymore, use PLR content to ease your writing.
Private label content can be used for Adsense websites, and thus you can expand your income substantially. How you use the material given to you is completely up to you. The sky is the limit.
If you are searching for articles on a particular topic of interest, you may have come across a few article directories, such as “eZineArticles”. These sites are all fine and dandy, but you never want to copy another article completely. This is why PLR has the advantage.
Your average run-of-the-mill article directories will never provide you with unique content. The only way to outsmart the competition is to have someone provide you with hundreds of unique articles every month.
PLR gives you a distinct advantage when it comes to duplicate content. You are not sharing a particular article with the whole world, but rather with a few select members of a service.
One last thing you should keep in mind when looking to join a private label rights service, is that the number of members in that service should be limited to a few hundred. Any more than this, and it may not be worth your time or money.