Archive for June, 2008
Whether one is just getting involved in internet marketing or has been doing it for some time you are going to be looking for ways in which you can make money easily and profitability through the use of affiliate marketing. So you should seriously be considering selling Clickbank products. But Clickbank isn’t actually an affiliate network in the strictest meaning of the words, but rather a place where products are sold and which can be purchased safely by those wishing to buy them.
In a press release that Clickbank sent out just over a year ago they announced that during the first day’s trading of 2007 they had managed to make over $1 million worth of sales. Then since this time it has been a regular occurrence for more than $1 million worth of sales to have taken place on any given day.
But it is not just the daily sales figures at Clickbank which are so impressive, other statistics relating to Clickbank are proving to be just as impressive and these will give you some idea as to why you may seriously want to consider using Clickbank to provide you with a regular source of income.
1. Clickbank has now more than 1.25 million registered affiliates on their site and of these 100,000 is known as being active, whilst another 12,000 or so are known as publishers.
2. The sales that are taking place on Clickbank are currently running at 30% above those that occurred in 2007.
3. Currently there are more than 35,000 products listed by Clickbank and each and every day a further thirty new products are being added to this list.
4. Today the average price of products that are now being sold on Clickbank work out at about $41. Plus the average rate of commission that the affiliates earn through selling such products is 55%.
5. The average number of sales which take place on any given day on Clickbank is around 25,000.
But what is Clickbank’s real strength is that it is able to cater not only for affiliates but also publishers as well. This means that the average customer has the chance to choose where to produce books that they sell or where to promote other people’s products. But at the end of the day the success of Clickbank is down to those affiliates who are able to create more than 70% of all the sales that occur through it. Certainly promoting one of the many products that you can find on Clickbank is without a doubt the best way for you to be able to generate an online income quickly.
There are several ways in which a person can promote Clickbank products the easiest of these being to set up a blog where you provide a review of the product in question along with further information about it. The other way that many people find useful to promote Clickbank products is by writing articles and then submitting one of the numerous online article directories. Through the resource box on these articles one is able to provide a link which will then direct the reader to your sales page or blog.
Another way of promoting Clickbank products which are used by some of the more experienced marketers is to create Pay Per Click Adverts which you then put on to networks such as Google Adsense. You need to learn everything about the various techniques involved in creating the right kinds of adverts if you want to be assured of getting a regular income from them. Ideally, I wouldn’t recommend using this method unless you really have gained the right amount of experience first.
Being a publisher on Clickbank is not that difficult, the main criteria being that you have something that you wish to sell. As for the writing of the articles etc., this is something that you can outsource to a specialist writing if you wish or you could purchase Private Label Rights e-books or articles instead. With these then all you have to do is alter them to suit you and make them unique to you. Then once listed this provides you with access to even more potential new affiliates for your business.
So you haven’t tried Clickbank yet, then isn’t it about time you did. Take a few minutes just to look at what they have to offer and I’m sure you will be pleasantly surprised.
Okay, now I’m going to tell you something about hooks that you’ll be hard pressed to find anywhere else.
The “hook” or the “Big Idea” is one of the ways we get people to read our ads.
To keep my prospect reading, I use lots of “micro-hooks” to keep them engaged with my salesletter.
Since humans are a curious lot… leaving things temoprarily incomplete is a secret weapon I use to keep them engaged with my copy.
Curiosity will keep people digging to find answers… that means they will read more of your salescopy.
This is basic human psychology and in marketing, you use this psychology to your advantage.
My pal Mark Joyner is a master of this. He calls it the Zeigarnik Effect.
In the ad I wrote for Marks 7 Day business turnaround, there were hooks galore in the body copy.
Here’s a sample:
I was explaining the exact 4 steps involved in a business turnaround.
then…
“That’s it. Pretty simple… at least on the outside. With that strategy alone, you could engineer a turnaround. If you know the tactics to accomplish each step, my work is done here. Go forth and execute. If you don’t… keep reading to uncover your answer. Okay, seems pretty simple doesn’t it?”
But the beauty of that micro-hook was the fact people didn’t know the details to execute the strategy.
I told them if they didn’t know the strategies… they would be revealed in the letter.
Do you think that made people uncomfortable?
You bet it did, because if they were in need of a business turnaround, they HAD TO KNOW THE ANSWER.
Let me give you one more example from that salesletter.
A little ways down in the copy, I explained the mechanism behind turnarounds.
I wrote:
“That’s the process for your 7 Day Turnaround. It’s the same thing a Fortune 500 would do, just made so bloody simple a 2nd grade teacher could do it (more about that in a minute)”
Whoa nelly!
Who in that target market could resist a process so bloody simple a 2nd grade teacher could do it?
Using “more on that in a minute” hooked readers into reading more copy so they could find the answer.
If you can Google the letter and read it… it’s a great tutorial on these “micro-hooks”.
It’s a great lesson in sucking in your readers continued attention.
One more thing….
If you’re utilizing this tactic, you need to make certain you CLOSE THE LOOP.
If you don’t give them what you said you would… they won’t trust you. And that kills your sales.
If the loop remains open, not only will they view you as a liar… you’ve ruined the buying climate.
But don’t give readers ALL the answers in your copy… or they won’t buy your product.
If you would like your web page to be found more often in a search engine chances are you will do what everyone else is doing and shoot for some SEO strategies to help you out. SEO is not difficult but not easy either, there are some strict rules that you need to follow to rank well on the Search Engines. Many people say MSN is the easiest SE to rank for then comes Yahoo! and finally Google. If you are going to use SEO strategies for your web page you will need to focus on your keyword text. When using SEO strategies you have to put the exact keyword in the exact spelling in order for the search engine to pick up what you want it to pick up.
If you have 250 words in your text you will want to include at least 5% of it as the keyword. The problem with Google is that it values old pages too much, you can have a new very informative website but you will probably not be in the top 10 for your main keyword if it is a very competitive one. There are plenty of engines out there that you will be able to check your keyword density in, you can search for them by going to a search engine and typing in “keyword density checker.” You should always place the most important writing around the top of your article.
SEO takes time but it is fun and there are always new things to learn since the Search Engines change their algorithm once in a time, if you have a web page and you follow the SEO strategies you are sure to have more hits than ever to your web page, you just have to find the time and patience to write your own SEO articles, be sure to mention that word that you are aiming for in there a lot though and you should have no problem with your SEO.
Google is the most complicated one but I read somewhere, better you optimize for Google and the other two will follow. Most techniques mentioned in this article are free strategies that only require your time.
1. People will visit your web site to get the free valuable information.
2. Advertise your products or services in the e-book.
3. You will become known as an expert on the subject of the e-book.
4. Offer the e-book as a free bonus for purchasing one of your products or services.
5. Allow other people give away the e-book to increase visitors to your web site.
6. Gain new leads by having people sign up and give their contact information before they can download your e-book.
7. The word “FREE” is the most appealing word on the internet.
8. Conduct market research asking people to fill out a survey before getting the e-book.
9. Make money selling advertising space in the e-book.
10. Give away the e-book as a special gift to your current customers letting them know you appreciate their business.
11. Gain free advertising by submitting the e-book on freebie sites.
12. Make money selling the reprint rights to people who would like to sell the e-book.
13. You’ll gain valuable referrals from people telling others about your e-book.
14. Make money cross promoting the e-book as a free bonus with other people’s products or services.
15. Gain free publicity sending press releases announcing your ”Free E-book Giveaway.”
16. Increase subscribers to your e-zine by giving away the e-book as an incentive to subscribe.
17. Give away the e-book to people that join your affiliate program.
18. The biggest reason you should write an e-book and then give it away for free: you’ll feel good helping peopleimprove their lives.
Writing articles is an important aspect of promoting your website, authoring a blog or even if you want to become a professional writer.
Always remember - Content Is King. The better you can organize your ideas, the more publicity your article is going to receive. There are two basic things to remember when writing your articles:
(1) Use the simplest possible language Your writing should be able to reach maximum number of readers. This means that it must be written in the simplest language which can be understood by the widest range of people. Most frequently the writers of magazines and newspapers use the “fourth grade level”.
It means that they are using the simplest possible language to express their reporting news and opinions.
That’s not to say they can’t write at a higher level, just that they don’t want to limit their readers by their reading skills. There are obviously some cases where you’ll need to write at a more advanced level - a technical article or political commentary for example. Only do this when necessary, however.
2. Make you article state its case in an interesting way You want to express your ideas in a way that’s useful to your readers. The better you can explain your ideas, the more readers you’re going to attract. Try to entertain your readers while getting your ideas across. Don’t go on and on, boring them in the process. Many articles written for magazines or the internet use the classic “five paragraph essay” format.
How To Write Using The Five Paragraph Essay Format
1. First paragraph - An introduction to the topic of your articles and any related ideas in it.
2. Second, third and fourth paragraphs - Support and expand on the introduction, giving more information about the topic.
3. Fifth paragraph - Conclusion, including a summary of the points in the article.
When you learn how to use the five paragraph essay format effectively, you’ll be able to write for magazines or the internet. Basically, you want to use the simplest language you can while organizing your ideas effectively. Do that and you’ll be a successful writer in no time!



